---
title: "CeraVe vs Kiehl's: Which is searched more?"
description: "Which is more popular in search, CeraVe or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Eye creams set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-kiehl-s"
publisher: "Brandwave"
---

# CeraVe vs Kiehl's: Which is searched more?

Which is more popular in search, CeraVe or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Eye creams set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CeraVe and Kiehl's
- **Competitive set**: Eye creams
- **Market**: Global
- **Month measured**: Aug 2026
- **CeraVe Share of Search**: 26%
- **Kiehl's Share of Search**: 6.2%

## Which is more popular in search, CeraVe or Kiehl's?

- In August 2026, CeraVe had more branded searches than Kiehl's among eye creams worldwide. CeraVe was estimated to have 2.3M branded searches compared to Kiehl's’ 550K, and held a 26% Share of Search versus Kiehl's’ 6.2%.
- CeraVe was ahead of Kiehl's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide moved from 24.6% to 26%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide moved from 7.3% to 6.2%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for eye creams worldwide in August 2026?

- In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 5.2% to 6.2%.
- CeraVe’s estimated Share of Search among eye creams worldwide has gained ground for 3 months in a row, from 23.3% to 26% in August 2026.

## Month by month

| Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 24.6% | 2 | 673K | 7.3% | 6 |
| Nov 2025 | 2.4M | 18.5% | 2 | 1.2M | 9.5% | 6 |
| Dec 2025 | 2.4M | 21.8% | 2 | 823K | 7.5% | 6 |
| Jan 2026 | 2.4M | 24.8% | 1 | 673K | 7% | 6 |
| Feb 2026 | 2.3M | 25.4% | 1 | 550K | 6.1% | 6 |
| Mar 2026 | 2.3M | 22.3% | 3 | 673K | 6.4% | 6 |
| Apr 2026 | 2.4M | 23% | 2 | 550K | 5.4% | 6 |
| May 2026 | 2.3M | 23.3% | 2 | 550K | 5.6% | 6 |
| Jun 2026 | 2.2M | 25.5% | 1 | 550K | 6.3% | 6 |
| Jul 2026 | 2.2M | 25.9% | 1 | 450K | 5.2% | 6 |
| Aug 2026 | 2.3M | 26% | 1 | 550K | 6.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave com”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **Kiehl's**: Measured on the search term “kiehls”.

- [CeraVe profile](/demand/global-en/brands/cerave)
- [Kiehl's profile](/demand/global-en/brands/kiehl-s)
- [All eye creams worldwide](/demand/global-en/categories/eye-creams): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CeraVe or Kiehl's?

In August 2026, CeraVe had more branded searches than Kiehl's among eye creams worldwide. CeraVe was estimated to have 2.3M branded searches compared to Kiehl's’ 550K, and held a 26% Share of Search versus Kiehl's’ 6.2%.

## Cite this page

Brandwave. "CeraVe vs Kiehl's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.