---
title: "CeraVe vs Estée Lauder: Which is more popular by branded search?"
description: "Which is more popular in search, CeraVe or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Eye creams set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-estee-lauder"
publisher: "Brandwave"
---

# CeraVe vs Estée Lauder: Which is more popular by branded search?

Which is more popular in search, CeraVe or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Eye creams set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CeraVe and Estée Lauder
- **Competitive set**: Eye creams
- **Market**: Global
- **Month measured**: Aug 2026
- **CeraVe Share of Search**: 33.8%
- **Estée Lauder Share of Search**: 12.1%

## Which is more popular in search, CeraVe or Estée Lauder?

- In August 2026, CeraVe had more branded searches than Estée Lauder among eye creams worldwide. CeraVe was estimated to have 2.3M branded searches compared to Estée Lauder’s 823K, and held a 33.8% Share of Search versus Estée Lauder’s 12.1%.
- CeraVe was ahead of Estée Lauder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among eye creams worldwide moved from 32.4% to 33.8%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among eye creams worldwide moved from 17.3% to 12.1%, and its estimated monthly branded searches moved from 1.2M to 823K.

## How did search popularity change for eye creams worldwide in August 2026?

- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

## Month by month

| Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 32.4% | 1 | 1.2M | 17.3% | 3 |
| Nov 2025 | 2.4M | 25.8% | 1 | 1.8M | 20% | 3 |
| Dec 2025 | 2.4M | 29% | 1 | 1.5M | 18.3% | 3 |
| Jan 2026 | 2.4M | 32.3% | 1 | 1M | 13.6% | 3 |
| Feb 2026 | 2.3M | 32.7% | 1 | 1M | 14.3% | 3 |
| Mar 2026 | 2.3M | 29% | 2 | 1.2M | 15.1% | 3 |
| Apr 2026 | 2.4M | 30.4% | 2 | 1M | 12.9% | 3 |
| May 2026 | 2.3M | 30.1% | 2 | 1M | 13.1% | 3 |
| Jun 2026 | 2.2M | 33.3% | 1 | 823K | 12.2% | 3 |
| Jul 2026 | 2.2M | 33.8% | 1 | 823K | 12.4% | 3 |
| Aug 2026 | 2.3M | 33.8% | 1 | 823K | 12.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave com”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **Estée Lauder**: Measured on the search term “estee lauder”.

- [CeraVe profile](/demand/global-en/brands/cerave)
- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [All eye creams worldwide](/demand/global-en/categories/eye-creams): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CeraVe or Estée Lauder?

In August 2026, CeraVe had more branded searches than Estée Lauder among eye creams worldwide. CeraVe was estimated to have 2.3M branded searches compared to Estée Lauder’s 823K, and held a 33.8% Share of Search versus Estée Lauder’s 12.1%.

## Cite this page

Brandwave. "CeraVe vs Estée Lauder: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-estee-lauder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.