--- title: "CeraVe vs EltaMD: Which is searched more?" description: "Is CeraVe or EltaMD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-eltamd" publisher: "Brandwave" --- # CeraVe vs EltaMD: Which is searched more? Is CeraVe or EltaMD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and EltaMD - **Competitive set**: SPF brands - **Market**: Global - **Month measured**: Sep 2026 - **CeraVe Share of Search**: 24.5% - **EltaMD Share of Search**: 0.99% ## Is CeraVe or EltaMD more popular in search? - In September 2026, CeraVe had more branded searches than EltaMD among SPF brands worldwide. CeraVe had about 1.5 million branded searches, while EltaMD had 60,500. CeraVe made up 24.5% of all SPF brand searches we track, and EltaMD accounted for 0.99%. - CeraVe was ahead of EltaMD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CeraVe’s share of searches among SPF brands worldwide moved from 28.7% to 24.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, EltaMD’s share of searches among SPF brands worldwide moved from 0.95% to 0.99%, and its estimated monthly branded searches held steady at 60.5K. ## Top SPF brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CeraVe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EltaMD was listed before CeraVe in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EltaMD | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Supergoop! | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | CeraVe | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Neutrogena | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Blue Lizard | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SPF brands - Asked ChatGPT "Which SPF brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. Blue Lizard, 4. Neutrogena - Asked ChatGPT "What are the best SPF brands?": 1. La Roche-Posay, 2. EltaMD, 3. Beauty of Joseon, 4. Neutrogena, 5. CeraVe, 6. Supergoop!, 7. Blue Lizard - Asked ChatGPT "What's the best SPF brand for daily face protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe - Searched Google, AI Overview "spf brands": 1. EltaMD, 2. Supergoop!, 3. La Roche-Posay, 4. Neutrogena - Searched Google, AI Overview "best spf": 1. Supergoop!, 2. EltaMD, 3. La Roche-Posay Not named in any answer: Eucerin, COSRX and Bondi Sands. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for SPF brands worldwide in September 2026? - In September 2026, CeraVe lost share of searches among SPF brands worldwide, from 25.6% to 24.5%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | EltaMD estimated searches | EltaMD Share of Search | EltaMD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 28.7% | 1 | 60.5K | 0.95% | 9 | | Nov 2025 | 1.8M | 25% | 2 | 60.5K | 0.83% | 9 | | Dec 2025 | 1.8M | 25.9% | 2 | 49.5K | 0.7% | 9 | | Jan 2026 | 1.8M | 25.3% | 2 | 60.5K | 0.84% | 9 | | Feb 2026 | 1.8M | 26.3% | 2 | 60.5K | 0.87% | 9 | | Mar 2026 | 1.8M | 22.5% | 2 | 90.5K | 1.1% | 9 | | Apr 2026 | 1.8M | 22.3% | 2 | 90.5K | 1.1% | 9 | | May 2026 | 1.8M | 22% | 2 | 90.5K | 1.1% | 10 | | Jun 2026 | 1.8M | 24.6% | 2 | 90.5K | 1.2% | 10 | | Jul 2026 | 1.8M | 25.8% | 2 | 74K | 1% | 10 | | Aug 2026 | 1.8M | 25.6% | 2 | 60.5K | 0.85% | 9 | | Sep 2026 | 1.5M | 24.5% | 2 | 60.5K | 0.99% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search term “cerave”. - **EltaMD**: Measured on the search terms “elta md” and “eltamd”, summed into one figure. - [CeraVe profile](/demand/global-en/brands/cerave) - [EltaMD profile](/demand/global-en/brands/eltamd) - [All SPF brands worldwide](/demand/global-en/categories/spf-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or EltaMD more popular in search? In September 2026, CeraVe had more branded searches than EltaMD among SPF brands worldwide. CeraVe had about 1.5 million branded searches, while EltaMD had 60,500. CeraVe made up 24.5% of all SPF brand searches we track, and EltaMD accounted for 0.99%. ## Cite this page Brandwave. "CeraVe vs EltaMD: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-eltamd This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-eltamd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.