--- title: "CeraVe vs E45: Which is more popular?" description: "Is CeraVe or E45 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-e45" publisher: "Brandwave" --- # CeraVe vs E45: Which is more popular? Is CeraVe or E45 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and E45 - **Competitive set**: Body lotion - **Market**: Global - **Month measured**: Oct 2026 - **CeraVe Share of Search**: 5.6% - **E45 Share of Search**: 8.3% ## Is CeraVe or E45 more popular in search? - In October 2026, E45 had more branded searches than CeraVe among body lotion worldwide. E45 had about 140,000 branded searches, while CeraVe had 95,000. E45 made up 8.3% of all body lotion searches we track, and CeraVe accounted for 5.6%. - The lead changed hands 2 times in the 12 months ending October 2026: CeraVe took it in December 2025, E45 took it in March 2026. - Across the 12 months ending October 2026, CeraVe’s share of searches among body lotion worldwide moved from 4.9% to 5.6%, and its estimated monthly branded searches moved from 81.5K to 95K. - Across the 12 months ending October 2026, E45’s share of searches among body lotion worldwide moved from 5.9% to 8.3%, and its estimated monthly branded searches moved from 99K to 140K. ## Top body lotion in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. E45 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Aveeno | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Vaseline | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | E45 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jergens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cetaphil | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sol de Janeiro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naturium | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body lotion - Asked ChatGPT "Which body lotion should I buy?": 1. CeraVe, 2. Aveeno - Asked ChatGPT "What are the best body lotion brands?": 1. CeraVe, 2. Aveeno, 3. La Roche-Posay, 4. Vaseline - Asked ChatGPT "What's the best body lotion for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno - Searched Google, AI Overview "body lotion": 1. Aveeno, 2. Nivea - Searched Google, AI Overview "body lotion for dry skin": 1. Cetaphil, 2. CeraVe, 3. La Roche-Posay Not named in any answer: E45, Jergens, Palmer's, Sol de Janeiro and Naturium. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body lotion worldwide in October 2026? - In October 2026, CeraVe lost share of searches among body lotion worldwide, from 7.2% to 5.6%. - In October 2026, E45 lost share of searches among body lotion worldwide, from 9.4% to 8.3%. ## How has branded search for CeraVe and E45 changed worldwide over the last 12 months? | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | E45 estimated searches | E45 Share of Search | E45 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 81.5K | 4.9% | 7 | 99K | 5.9% | 5 | | Dec 2025 | 95.7K | 6.8% | 5 | 81K | 5.7% | 7 | | Jan 2026 | 105K | 8.5% | 4 | 99K | 8.1% | 5 | | Feb 2026 | 85.6K | 8.3% | 5 | 82.6K | 8% | 6 | | Mar 2026 | 91.2K | 8.2% | 6 | 124K | 11.1% | 3 | | Apr 2026 | 87.1K | 8.2% | 5 | 99K | 9.3% | 4 | | May 2026 | 87.1K | 8.4% | 5 | 99K | 9.6% | 4 | | Jun 2026 | 78.2K | 7.4% | 7 | 90K | 8.5% | 5 | | Jul 2026 | 78.2K | 7.7% | 6 | 110K | 10.9% | 3 | | Aug 2026 | 78.2K | 7.3% | 6 | 99K | 9.2% | 4 | | Sep 2026 | 77.7K | 7.2% | 7 | 101K | 9.4% | 5 | | Oct 2026 | 95K | 5.6% | 8 | 140K | 8.3% | 3 | ## How are CeraVe’s and E45’s branded searches counted? Brandwave collects information about searches that people make online using CeraVe’s and E45’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search terms “cerave body cream”, “cerave body lotion” and “cerave lotion”, summed into one figure. - **E45**: Measured on the search terms “e45” and “e45 cream”, summed into one figure. - [CeraVe profile](/demand/global-en/brands/cerave) - [E45 profile](/demand/global-en/brands/e45) - [All body lotion worldwide](/demand/global-en/categories/body-lotion): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or E45 more popular in search? In October 2026, E45 had more branded searches than CeraVe among body lotion worldwide. E45 had about 140,000 branded searches, while CeraVe had 95,000. E45 made up 8.3% of all body lotion searches we track, and CeraVe accounted for 5.6%. ## Cite this page Brandwave. "CeraVe vs E45: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-e45 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-e45. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.