---
title: "Centrum vs Now Foods: Which is searched more?"
description: "Is Centrum or Now Foods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/centrum-vs-now-foods"
publisher: "Brandwave"
---

# Centrum vs Now Foods: Which is searched more?

Is Centrum or Now Foods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Centrum and Now Foods
- **Competitive set**: Vitamin brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Centrum Share of Search**: 81.5%
- **Now Foods Share of Search**: 2.2%

## Is Centrum or Now Foods more popular in search?

- In September 2026, Centrum had more branded searches than Now Foods among vitamin brands worldwide. Centrum had about 2.2 million branded searches, while Now Foods had 60,500. Centrum made up 81.5% of all vitamin brand searches we track, and Now Foods accounted for 2.2%.
- Centrum was ahead of Now Foods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Centrum’s share of searches among vitamin brands worldwide moved from 79.8% to 81.5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Now Foods’ share of searches among vitamin brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for vitamin brands worldwide in September 2026?

- Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.

## Month by month

| Month | Centrum estimated searches | Centrum Share of Search | Centrum rank | Now Foods estimated searches | Now Foods Share of Search | Now Foods rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 79.8% | 1 | 74K | 2.6% | 4 |
| Nov 2025 | 2.2M | 80.7% | 1 | 74K | 2.7% | 4 |
| Dec 2025 | 2.2M | 81.3% | 1 | 74K | 2.7% | 4 |
| Jan 2026 | 2.2M | 80.1% | 1 | 90.5K | 3.2% | 4 |
| Feb 2026 | 2.2M | 82.1% | 1 | 74K | 2.7% | 4 |
| Mar 2026 | 2.2M | 79% | 1 | 90.5K | 3.2% | 4 |
| Apr 2026 | 2.2M | 79.7% | 1 | 90.5K | 3.2% | 4 |
| May 2026 | 2.2M | 81.2% | 1 | 74K | 2.7% | 4 |
| Jun 2026 | 2.2M | 82.5% | 1 | 74K | 2.7% | 4 |
| Jul 2026 | 2.2M | 81.7% | 1 | 74K | 2.7% | 4 |
| Aug 2026 | 2.2M | 81.4% | 1 | 74K | 2.7% | 4 |
| Sep 2026 | 2.2M | 81.5% | 1 | 60.5K | 2.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Centrum’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Centrum**: Measured on the search term “centrum”.
- **Now Foods**: Measured on the search term “now foods”.

- [Centrum profile](/demand/global-en/brands/centrum)
- [Now Foods profile](/demand/global-en/brands/now-foods)
- [All vitamin brands worldwide](/demand/global-en/categories/vitamin-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Centrum or Now Foods more popular in search?

In September 2026, Centrum had more branded searches than Now Foods among vitamin brands worldwide. Centrum had about 2.2 million branded searches, while Now Foods had 60,500. Centrum made up 81.5% of all vitamin brand searches we track, and Now Foods accounted for 2.2%.

## Cite this page

Brandwave. "Centrum vs Now Foods: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/centrum-vs-now-foods

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/centrum-vs-now-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.