--- title: "Celtic Sea Salt vs Morton: Which is searched more?" description: "Is Celtic Sea Salt or Morton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/celtic-sea-salt-vs-morton" publisher: "Brandwave" --- # Celtic Sea Salt vs Morton: Which is searched more? Is Celtic Sea Salt or Morton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Celtic Sea Salt and Morton - **Competitive set**: Salt brands - **Market**: Global - **Month measured**: Sep 2026 - **Celtic Sea Salt Share of Search**: 21.8% - **Morton Share of Search**: 21.8% ## Is Celtic Sea Salt or Morton more popular in search? - In September 2026, Celtic Sea Salt and Morton were level in searches among salt brands worldwide, with an estimated 60.5K branded searches each, at 21.8% of the total each. - Celtic Sea Salt was ahead of Morton in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Celtic Sea Salt’s share of searches among salt brands worldwide moved from 26.5% to 21.8%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Morton’s share of searches among salt brands worldwide moved from 21.7% to 21.8%, and its estimated monthly branded searches held steady at 60.5K. ## Top salt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Morton appeared in all five answers. Celtic Sea Salt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Morton was listed before Celtic Sea Salt in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Morton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Celtic Sea Salt | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Maldon | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Redmond Real Salt | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Jacobsen | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Saxa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Halen Mon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cornish Sea Salt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salt brands - Asked ChatGPT "Which salt brand should I buy?": 1. Morton - Asked ChatGPT "What are the best salt brands?": 1. Morton, 2. Maldon, 3. Redmond Real Salt, 4. Celtic Sea Salt, 5. Jacobsen - Asked ChatGPT "What's the best salt brand for everyday cooking?": 1. Morton - Searched Google, AI Overview "salt brands": 1. Morton, 2. Redmond Real Salt, 3. Celtic Sea Salt, 4. Maldon, 5. Jacobsen - Searched Google, AI Overview "sea salt brands": 1. Celtic Sea Salt, 2. Maldon, 3. Redmond Real Salt, 4. Morton Not named in any answer: Saxa, Halen Mon and Cornish Sea Salt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for salt brands worldwide in September 2026? - In September 2026, Morton gained share of searches among salt brands worldwide, from 17.1% to 21.8%. - In September 2026, Celtic Sea Salt lost share of searches among salt brands worldwide, from 25.6% to 21.8%. ## Month by month | Month | Celtic Sea Salt estimated searches | Celtic Sea Salt Share of Search | Celtic Sea Salt rank | Morton estimated searches | Morton Share of Search | Morton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 26.5% | 2 | 60.5K | 21.7% | 3 | | Nov 2025 | 74K | 25.2% | 2 | 49.5K | 16.8% | 3 | | Dec 2025 | 74K | 23.8% | 2 | 49.5K | 15.9% | 3 | | Jan 2026 | 90.5K | 28.4% | 2 | 60.5K | 19% | 3 | | Feb 2026 | 90.5K | 32.5% | 1 | 49.5K | 17.8% | 3 | | Mar 2026 | 110K | 36.2% | 1 | 49.5K | 16.3% | 3 | | Apr 2026 | 74K | 29.3% | 2 | 40.5K | 16% | 3 | | May 2026 | 74K | 26.5% | 2 | 60.5K | 21.6% | 3 | | Jun 2026 | 74K | 27.9% | 2 | 49.5K | 18.7% | 3 | | Jul 2026 | 90.5K | 32% | 1 | 49.5K | 17.5% | 3 | | Aug 2026 | 74K | 25.6% | 2 | 49.5K | 17.1% | 3 | | Sep 2026 | 60.5K | 21.8% | 2 | 60.5K | 21.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Celtic Sea Salt’s and Morton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Celtic Sea Salt**: Measured on the search term “celtic sea salt”. - **Morton**: Measured on the search term “morton salt”. - [Celtic Sea Salt profile](/demand/global-en/brands/celtic-sea-salt) - [Morton profile](/demand/global-en/brands/morton) - [All salt brands worldwide](/demand/global-en/categories/salt-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Celtic Sea Salt or Morton more popular in search? In September 2026, Celtic Sea Salt and Morton were level in searches among salt brands worldwide, with an estimated 60.5K branded searches each, at 21.8% of the total each. ## Cite this page Brandwave. "Celtic Sea Salt vs Morton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/celtic-sea-salt-vs-morton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/celtic-sea-salt-vs-morton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.