---
title: "Celonis vs Software AG: Which is more popular by branded search?"
description: "Which is more popular in search, Celonis or Software AG? Compare estimated monthly branded-search demand and Share of Search inside the Process mining platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/celonis-vs-software-ag"
publisher: "Brandwave"
---

# Celonis vs Software AG: Which is more popular by branded search?

Which is more popular in search, Celonis or Software AG? Compare estimated monthly branded-search demand and Share of Search inside the Process mining platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Celonis and Software AG
- **Competitive set**: Process mining platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Celonis Share of Search**: 34.1%
- **Software AG Share of Search**: 3.7%

## Which is more popular in search, Celonis or Software AG?

- In August 2026, Celonis had more branded searches than Software AG among process mining platforms worldwide. Celonis was estimated to have 60.5K branded searches compared to Software AG’s 6.6K, and held a 34.1% Share of Search versus Software AG’s 3.7%.
- Celonis was ahead of Software AG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Celonis’ estimated Share of Search among process mining platforms worldwide moved from 22.7% to 34.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Software AG’s estimated Share of Search among process mining platforms worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for process mining platforms worldwide in August 2026?

- In August 2026, Software AG gained estimated Share of Search among process mining platforms worldwide, from 3.1% to 3.7%.
- In August 2026, Celonis lost estimated Share of Search among process mining platforms worldwide, from 35.1% to 34.1%.

## Month by month

| Month | Celonis estimated searches | Celonis Share of Search | Celonis rank | Software AG estimated searches | Software AG Share of Search | Software AG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 22.7% | 2 | 9.9K | 3% | 4 |
| Nov 2025 | 74K | 29.7% | 2 | 9.9K | 4% | 4 |
| Dec 2025 | 74K | 27.5% | 2 | 9.9K | 3.7% | 4 |
| Jan 2026 | 74K | 27.1% | 2 | 9.9K | 3.6% | 4 |
| Feb 2026 | 74K | 30.7% | 2 | 8.1K | 3.4% | 4 |
| Mar 2026 | 74K | 30% | 2 | 8.1K | 3.3% | 4 |
| Apr 2026 | 74K | 30.9% | 2 | 6.6K | 2.8% | 4 |
| May 2026 | 90.5K | 35.3% | 2 | 6.6K | 2.6% | 4 |
| Jun 2026 | 74K | 34.4% | 2 | 6.6K | 3.1% | 4 |
| Jul 2026 | 74K | 35.1% | 2 | 6.6K | 3.1% | 4 |
| Aug 2026 | 60.5K | 34.1% | 2 | 6.6K | 3.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Celonis’ and Software AG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Celonis**: Measured on the search term “celonis”.
- **Software AG**: Measured on the search term “software ag”.

- [Celonis profile](/demand/global-en/brands/celonis)
- [Software AG profile](/demand/global-en/brands/software-ag)
- [All process mining platforms worldwide](/demand/global-en/categories/process-mining-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Celonis or Software AG?

In August 2026, Celonis had more branded searches than Software AG among process mining platforms worldwide. Celonis was estimated to have 60.5K branded searches compared to Software AG’s 6.6K, and held a 34.1% Share of Search versus Software AG’s 3.7%.

## Cite this page

Brandwave. "Celonis vs Software AG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/celonis-vs-software-ag

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/celonis-vs-software-ag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.