---
title: "Celebrity Cruises vs Princess Cruises: Which is searched more?"
description: "Which is more popular in search, Celebrity Cruises or Princess Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/celebrity-cruises-vs-princess-cruises"
publisher: "Brandwave"
---

# Celebrity Cruises vs Princess Cruises: Which is searched more?

Which is more popular in search, Celebrity Cruises or Princess Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Celebrity Cruises and Princess Cruises
- **Competitive set**: Cruise lines
- **Market**: Global
- **Month measured**: Aug 2026
- **Celebrity Cruises Share of Search**: 13%
- **Princess Cruises Share of Search**: 13.2%

## Which is more popular in search, Celebrity Cruises or Princess Cruises?

- In August 2026, Celebrity Cruises and Princess Cruises were level on Share of Search among cruise lines worldwide, with an estimated 1M branded searches each, at 13% and 13.2% estimated Share of Search.
- Princess Cruises was ahead of Celebrity Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines worldwide moved from 10.6% to 13%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines worldwide moved from 13.1% to 13.2%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for cruise lines worldwide in August 2026?

- In August 2026, Princess Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 13.2%.
- In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13%.

## Month by month

| Month | Celebrity Cruises estimated searches | Celebrity Cruises Share of Search | Celebrity Cruises rank | Princess Cruises estimated searches | Princess Cruises Share of Search | Princess Cruises rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 10.6% | 5 | 1M | 13.1% | 4 |
| Nov 2025 | 1M | 13% | 4 | 1M | 13.2% | 3 |
| Dec 2025 | 823K | 11.5% | 4 | 841K | 11.7% | 3 |
| Jan 2026 | 1.2M | 12.2% | 4 | 1.2M | 12.5% | 3 |
| Feb 2026 | 1M | 12.5% | 4 | 1M | 12.8% | 3 |
| Mar 2026 | 823K | 9.8% | 6 | 1M | 12.1% | 4 |
| Apr 2026 | 823K | 9.8% | 5 | 1M | 12.1% | 3 |
| May 2026 | 823K | 10.6% | 5 | 1M | 13.2% | 4 |
| Jun 2026 | 823K | 10.1% | 5 | 1M | 12.5% | 4 |
| Jul 2026 | 1M | 10.8% | 5 | 1M | 11% | 4 |
| Aug 2026 | 1M | 13% | 4 | 1M | 13.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Celebrity Cruises’ and Princess Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Celebrity Cruises**: Measured on the search term “celebrity cruise”.
- **Princess Cruises**: Measured on the search terms “princess com” and “princess cruises”, summed into one figure.

- [Celebrity Cruises profile](/demand/global-en/brands/celebrity-cruises)
- [Princess Cruises profile](/demand/global-en/brands/princess-cruises)
- [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Celebrity Cruises or Princess Cruises?

In August 2026, Celebrity Cruises and Princess Cruises were level on Share of Search among cruise lines worldwide, with an estimated 1M branded searches each, at 13% and 13.2% estimated Share of Search.

## Cite this page

Brandwave. "Celebrity Cruises vs Princess Cruises: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/celebrity-cruises-vs-princess-cruises

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/celebrity-cruises-vs-princess-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.