---
title: "Celebrity Cruises vs MSC Cruises: Which is more popular by branded search?"
description: "Which is more popular in search, Celebrity Cruises or MSC Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/celebrity-cruises-vs-msc-cruises"
publisher: "Brandwave"
---

# Celebrity Cruises vs MSC Cruises: Which is more popular by branded search?

Which is more popular in search, Celebrity Cruises or MSC Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Celebrity Cruises and MSC Cruises
- **Competitive set**: Cruise lines
- **Market**: Global
- **Month measured**: Aug 2026
- **Celebrity Cruises Share of Search**: 16%
- **MSC Cruises Share of Search**: 19.5%

## Which is more popular in search, Celebrity Cruises or MSC Cruises?

- In August 2026, MSC Cruises had more branded searches than Celebrity Cruises among cruise lines worldwide. MSC Cruises was estimated to have 1.2M branded searches compared to Celebrity Cruises’ 1M, and held a 19.5% Share of Search versus Celebrity Cruises’ 16%.
- MSC Cruises was ahead of Celebrity Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines worldwide moved from 13.8% to 16%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide moved from 20.5% to 19.5%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for cruise lines worldwide in August 2026?

- In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.
- In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 16%.

## Month by month

| Month | Celebrity Cruises estimated searches | Celebrity Cruises Share of Search | Celebrity Cruises rank | MSC Cruises estimated searches | MSC Cruises Share of Search | MSC Cruises rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 13.8% | 4 | 1.2M | 20.5% | 2 |
| Nov 2025 | 1M | 15.7% | 3 | 1.2M | 19.2% | 2 |
| Dec 2025 | 823K | 13.7% | 3 | 1.2M | 20.4% | 2 |
| Jan 2026 | 1.2M | 14.9% | 3 | 1.8M | 22.3% | 2 |
| Feb 2026 | 1M | 15.1% | 3 | 1.5M | 22.6% | 2 |
| Mar 2026 | 823K | 12.2% | 4 | 1.5M | 22.2% | 2 |
| Apr 2026 | 823K | 11.8% | 3 | 1.5M | 21.5% | 2 |
| May 2026 | 823K | 13.3% | 3 | 1.2M | 19.7% | 2 |
| Jun 2026 | 823K | 13.4% | 4 | 1.2M | 19.9% | 2 |
| Jul 2026 | 1M | 14.2% | 4 | 1.2M | 17.4% | 3 |
| Aug 2026 | 1M | 16% | 3 | 1.2M | 19.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Celebrity Cruises’ and MSC Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Celebrity Cruises**: Measured on the search term “celebrity cruise”.
- **MSC Cruises**: Measured on the search term “msc cruise”.

- [Celebrity Cruises profile](/demand/global-en/brands/celebrity-cruises)
- [MSC Cruises profile](/demand/global-en/brands/msc-cruises)
- [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Celebrity Cruises or MSC Cruises?

In August 2026, MSC Cruises had more branded searches than Celebrity Cruises among cruise lines worldwide. MSC Cruises was estimated to have 1.2M branded searches compared to Celebrity Cruises’ 1M, and held a 19.5% Share of Search versus Celebrity Cruises’ 16%.

## Cite this page

Brandwave. "Celebrity Cruises vs MSC Cruises: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/celebrity-cruises-vs-msc-cruises

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/celebrity-cruises-vs-msc-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.