--- title: "CBT-i Coach vs Sleep Cycle: Which is searched more?" description: "Is CBT-i Coach or Sleep Cycle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cbt-i-coach-vs-sleep-cycle" publisher: "Brandwave" --- # CBT-i Coach vs Sleep Cycle: Which is searched more? Is CBT-i Coach or Sleep Cycle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CBT-i Coach and Sleep Cycle - **Competitive set**: Sleep apps - **Market**: Global - **Month measured**: Sep 2026 - **CBT-i Coach Share of Search**: 1.4% - **Sleep Cycle Share of Search**: 28.3% ## Is CBT-i Coach or Sleep Cycle more popular in search? - In September 2026, Sleep Cycle had more branded searches than CBT-i Coach among sleep apps worldwide. Sleep Cycle had about 74,000 branded searches, while CBT-i Coach had 3,600. Sleep Cycle made up 28.3% of all sleep app searches we track, and CBT-i Coach accounted for 1.4%. - Sleep Cycle was ahead of CBT-i Coach in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CBT-i Coach’s share of searches among sleep apps worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Sleep Cycle’s share of searches among sleep apps worldwide moved from 39.4% to 28.3%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sleep Cycle appeared in all five answers. CBT-i Coach was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sleep Cycle was listed before CBT-i Coach in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calm | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sleep Cycle | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BetterSleep | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Headspace | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | CBT-i Coach | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SleepScore | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Pillow | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | SleepWatch | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pzizz | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleep apps - Asked ChatGPT "Which sleep app should I use?": 1. Calm, 2. Sleep Cycle, 3. BetterSleep, 4. CBT-i Coach - Asked ChatGPT "What are the best sleep apps?": 1. Calm, 2. Headspace, 3. Sleep Cycle, 4. BetterSleep, 5. Pzizz - Asked ChatGPT "What's the best sleep app for better sleep?": 1. Calm, 2. CBT-i Coach, 3. Sleep Cycle, 4. BetterSleep - Searched Google, AI Overview "sleep apps": 1. BetterSleep, 2. Calm, 3. Headspace, 4. Sleep Cycle, 5. Pillow, 6. SleepWatch, 7. SleepScore - Searched Google, AI Overview "sleep tracker app": 1. Sleep Cycle, 2. SleepScore, 3. Pillow Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleep apps worldwide in September 2026? - In September 2026, Calm overtook Sleep Cycle and Pillow to become the leader among sleep apps worldwide, with 28.3% of the searches. - In September 2026, Sleep Cycle lost share of searches among sleep apps worldwide, from 30.1% to 28.3%. - Estimated monthly branded searches for CBT-i Coach worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Month by month | Month | CBT-i Coach estimated searches | CBT-i Coach Share of Search | CBT-i Coach rank | Sleep Cycle estimated searches | Sleep Cycle Share of Search | Sleep Cycle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.3% | 8 | 90.5K | 39.4% | 1 | | Nov 2025 | 2.9K | 1.3% | 8 | 90.5K | 39.9% | 1 | | Dec 2025 | 2.9K | 1.2% | 8 | 90.5K | 37.2% | 1 | | Jan 2026 | 3.6K | 1.3% | 8 | 90.5K | 33.5% | 1 | | Feb 2026 | 2.9K | 1.4% | 7 | 74K | 34.5% | 1 | | Mar 2026 | 3.6K | 1.8% | 7 | 74K | 36.3% | 1 | | Apr 2026 | 3.6K | 1.8% | 7 | 74K | 38% | 1 | | May 2026 | 2.9K | 1.6% | 7 | 74K | 39.7% | 1 | | Jun 2026 | 3.6K | 2% | 7 | 60.5K | 33.7% | 1 | | Jul 2026 | 2.9K | 1.6% | 7 | 60.5K | 33.7% | 1 | | Aug 2026 | 3.6K | 1.8% | 7 | 60.5K | 30.1% | 1 | | Sep 2026 | 3.6K | 1.4% | 7 | 74K | 28.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using CBT-i Coach’s and Sleep Cycle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CBT-i Coach**: Measured on the search term “cbt i coach”. - **Sleep Cycle**: Measured on the search term “sleep cycle”. - [CBT-i Coach profile](/demand/global-en/brands/cbt-i-coach) - [Sleep Cycle profile](/demand/global-en/brands/sleep-cycle) - [All sleep apps worldwide](/demand/global-en/categories/sleep-apps): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CBT-i Coach or Sleep Cycle more popular in search? In September 2026, Sleep Cycle had more branded searches than CBT-i Coach among sleep apps worldwide. Sleep Cycle had about 74,000 branded searches, while CBT-i Coach had 3,600. Sleep Cycle made up 28.3% of all sleep app searches we track, and CBT-i Coach accounted for 1.4%. ## Cite this page Brandwave. "CBT-i Coach vs Sleep Cycle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cbt-i-coach-vs-sleep-cycle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cbt-i-coach-vs-sleep-cycle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.