--- title: "CBT-i Coach vs Headspace: Which is searched more?" description: "Is CBT-i Coach or Headspace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cbt-i-coach-vs-headspace" publisher: "Brandwave" --- # CBT-i Coach vs Headspace: Which is searched more? Is CBT-i Coach or Headspace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CBT-i Coach and Headspace - **Competitive set**: Sleep apps - **Market**: Global - **Month measured**: Sep 2026 - **CBT-i Coach Share of Search**: 1.4% - **Headspace Share of Search**: 6.9% ## Is CBT-i Coach or Headspace more popular in search? - In September 2026, Headspace had more branded searches than CBT-i Coach among sleep apps worldwide. Headspace had about 18,100 branded searches, while CBT-i Coach had 3,600. Headspace made up 6.9% of all sleep app searches we track, and CBT-i Coach accounted for 1.4%. - Headspace was ahead of CBT-i Coach in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CBT-i Coach’s share of searches among sleep apps worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Headspace’s share of searches among sleep apps worldwide moved from 11.8% to 6.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CBT-i Coach was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Headspace was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CBT-i Coach and Headspace were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calm | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sleep Cycle | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BetterSleep | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Headspace | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | CBT-i Coach | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SleepScore | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Pillow | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | SleepWatch | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pzizz | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sleep apps - Asked ChatGPT "Which sleep app should I use?": 1. Calm, 2. Sleep Cycle, 3. BetterSleep, 4. CBT-i Coach - Asked ChatGPT "What are the best sleep apps?": 1. Calm, 2. Headspace, 3. Sleep Cycle, 4. BetterSleep, 5. Pzizz - Asked ChatGPT "What's the best sleep app for better sleep?": 1. Calm, 2. CBT-i Coach, 3. Sleep Cycle, 4. BetterSleep - Searched Google, AI Overview "sleep apps": 1. BetterSleep, 2. Calm, 3. Headspace, 4. Sleep Cycle, 5. Pillow, 6. SleepWatch, 7. SleepScore - Searched Google, AI Overview "sleep tracker app": 1. Sleep Cycle, 2. SleepScore, 3. Pillow Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleep apps worldwide in September 2026? - In September 2026, Headspace lost share of searches among sleep apps worldwide, from 9% to 6.9%. - Estimated monthly branded searches for CBT-i Coach worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Month by month | Month | CBT-i Coach estimated searches | CBT-i Coach Share of Search | CBT-i Coach rank | Headspace estimated searches | Headspace Share of Search | Headspace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.3% | 8 | 27.1K | 11.8% | 4 | | Nov 2025 | 2.9K | 1.3% | 8 | 22.2K | 9.8% | 4 | | Dec 2025 | 2.9K | 1.2% | 8 | 22.2K | 9.1% | 6 | | Jan 2026 | 3.6K | 1.3% | 8 | 22.2K | 8.2% | 6 | | Feb 2026 | 2.9K | 1.4% | 7 | 22.2K | 10.4% | 5 | | Mar 2026 | 3.6K | 1.8% | 7 | 22.2K | 10.9% | 4 | | Apr 2026 | 3.6K | 1.8% | 7 | 22.2K | 11.4% | 3 | | May 2026 | 2.9K | 1.6% | 7 | 22.2K | 11.9% | 4 | | Jun 2026 | 3.6K | 2% | 7 | 18.1K | 10.1% | 5 | | Jul 2026 | 2.9K | 1.6% | 7 | 18.1K | 10.1% | 5 | | Aug 2026 | 3.6K | 1.8% | 7 | 18.1K | 9% | 5 | | Sep 2026 | 3.6K | 1.4% | 7 | 18.1K | 6.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using CBT-i Coach’s and Headspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CBT-i Coach**: Measured on the search term “cbt i coach”. - **Headspace**: Measured on the search term “headspace app”. - [CBT-i Coach profile](/demand/global-en/brands/cbt-i-coach) - [Headspace profile](/demand/global-en/brands/headspace) - [All sleep apps worldwide](/demand/global-en/categories/sleep-apps): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CBT-i Coach or Headspace more popular in search? In September 2026, Headspace had more branded searches than CBT-i Coach among sleep apps worldwide. Headspace had about 18,100 branded searches, while CBT-i Coach had 3,600. Headspace made up 6.9% of all sleep app searches we track, and CBT-i Coach accounted for 1.4%. ## Cite this page Brandwave. "CBT-i Coach vs Headspace: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cbt-i-coach-vs-headspace This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cbt-i-coach-vs-headspace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.