--- title: "CBRE vs JLL: Which is searched more?" description: "Is CBRE or JLL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cbre-vs-jll" publisher: "Brandwave" --- # CBRE vs JLL: Which is searched more? Is CBRE or JLL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CBRE and JLL - **Competitive set**: Commercial real estate agencies - **Market**: Global - **Month measured**: Sep 2026 - **CBRE Share of Search**: 40.8% - **JLL Share of Search**: 22.3% ## Is CBRE or JLL more popular in search? - In September 2026, CBRE had more branded searches than JLL among commercial real estate agencies worldwide. CBRE had about 368,000 branded searches, while JLL had 201,000. CBRE made up 40.8% of all commercial real estate agency searches we track, and JLL accounted for 22.3%. - CBRE was ahead of JLL in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies worldwide moved from 44.2% to 40.8%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide moved from 19.8% to 22.3%, and its estimated monthly branded searches held steady at 201K. ## Top commercial real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, CBRE and JLL were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. CBRE was listed before JLL in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CBRE | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | JLL | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Cushman & Wakefield | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Colliers | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Newmark | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Savills | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Knight Frank | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about commercial real estate agencies - Asked ChatGPT "Which commercial real estate agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best commercial real estate agencies?": 1. CBRE, 2. Cushman & Wakefield, 3. JLL, 4. Colliers, 5. Newmark - Asked ChatGPT "What's the best commercial real estate agency for an office lease?": named none of the brands we track - Searched Google, AI Overview "best commercial real estate agency": 1. CBRE, 2. JLL, 3. Cushman & Wakefield, 4. Colliers, 5. Newmark Not named in any answer: Savills and Knight Frank. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for commercial real estate agencies worldwide in September 2026? - In September 2026, CBRE gained share of searches among commercial real estate agencies worldwide, from 37.6% to 40.8%. - In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%. ## Month by month | Month | CBRE estimated searches | CBRE Share of Search | CBRE rank | JLL estimated searches | JLL Share of Search | JLL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 44.2% | 1 | 201K | 19.8% | 2 | | Nov 2025 | 368K | 42.5% | 1 | 165K | 19.1% | 2 | | Dec 2025 | 301K | 40.7% | 1 | 165K | 22.3% | 2 | | Jan 2026 | 368K | 41% | 1 | 165K | 18.4% | 2 | | Feb 2026 | 368K | 42.5% | 1 | 165K | 19% | 2 | | Mar 2026 | 368K | 39.3% | 1 | 201K | 21.5% | 2 | | Apr 2026 | 368K | 41% | 1 | 165K | 18.4% | 2 | | May 2026 | 368K | 41% | 1 | 165K | 18.4% | 2 | | Jun 2026 | 368K | 41% | 1 | 165K | 18.4% | 2 | | Jul 2026 | 301K | 38.6% | 1 | 165K | 21.2% | 2 | | Aug 2026 | 301K | 37.6% | 1 | 165K | 20.6% | 2 | | Sep 2026 | 368K | 40.8% | 1 | 201K | 22.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using CBRE’s and JLL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CBRE**: Measured on the search term “cbre”. - **JLL**: Measured on the search term “jll”. - [CBRE profile](/demand/global-en/brands/cbre) - [JLL profile](/demand/global-en/brands/jll) - [All commercial real estate agencies worldwide](/demand/global-en/categories/commercial-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CBRE or JLL more popular in search? In September 2026, CBRE had more branded searches than JLL among commercial real estate agencies worldwide. CBRE had about 368,000 branded searches, while JLL had 201,000. CBRE made up 40.8% of all commercial real estate agency searches we track, and JLL accounted for 22.3%. ## Cite this page Brandwave. "CBRE vs JLL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cbre-vs-jll This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cbre-vs-jll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.