---
title: "CB Insights vs Dun & Bradstreet: Which is searched more?"
description: "Which is more popular in search, CB Insights or Dun & Bradstreet? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cb-insights-vs-dun-bradstreet"
publisher: "Brandwave"
---

# CB Insights vs Dun & Bradstreet: Which is searched more?

Which is more popular in search, CB Insights or Dun & Bradstreet? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CB Insights and Dun & Bradstreet
- **Competitive set**: Business data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **CB Insights Share of Search**: 1.6%
- **Dun & Bradstreet Share of Search**: 41%

## Which is more popular in search, CB Insights or Dun & Bradstreet?

- In August 2026, Dun & Bradstreet had more branded searches than CB Insights among business data platforms worldwide. Dun & Bradstreet was estimated to have 254K branded searches compared to CB Insights’ 9.9K, and held a 41% Share of Search versus CB Insights’ 1.6%.
- Dun & Bradstreet was ahead of CB Insights in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CB Insights’ estimated Share of Search among business data platforms worldwide moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 11 months ending August 2026, Dun & Bradstreet’s estimated Share of Search among business data platforms worldwide moved from 32.8% to 41%, and its estimated monthly branded searches moved from 256K to 254K.

## How did search popularity change for business data platforms worldwide in August 2026?

- In August 2026, Dun & Bradstreet gained estimated Share of Search among business data platforms worldwide, from 37.1% to 41%.
- Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

## Month by month

| Month | CB Insights estimated searches | CB Insights Share of Search | CB Insights rank | Dun & Bradstreet estimated searches | Dun & Bradstreet Share of Search | Dun & Bradstreet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 2.3% | 5 | 256K | 32.8% | 1 |
| Nov 2025 | 14.8K | 2.1% | 5 | 254K | 36.3% | 1 |
| Dec 2025 | 12.1K | 2% | 5 | 209K | 35% | 1 |
| Jan 2026 | 14.8K | 2% | 5 | 256K | 34.3% | 1 |
| Feb 2026 | 14.8K | 2% | 5 | 256K | 34.2% | 1 |
| Mar 2026 | 14.8K | 1.5% | 5 | 256K | 26.8% | 2 |
| Apr 2026 | 14.8K | 1.8% | 5 | 256K | 31.4% | 2 |
| May 2026 | 12.1K | 1.7% | 5 | 256K | 35.9% | 1 |
| Jun 2026 | 12.1K | 1.7% | 5 | 254K | 36.3% | 1 |
| Jul 2026 | 9.9K | 1.4% | 5 | 254K | 37.1% | 1 |
| Aug 2026 | 9.9K | 1.6% | 5 | 254K | 41% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CB Insights’ and Dun & Bradstreet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CB Insights**: Measured on the search term “cb insights”.
- **Dun & Bradstreet**: Measured on the search terms “dun and bradstreet” and “dunbradstreet”, summed into one figure.

- [CB Insights profile](/demand/global-en/brands/cb-insights)
- [Dun & Bradstreet profile](/demand/global-en/brands/dun-bradstreet)
- [All business data platforms worldwide](/demand/global-en/categories/business-data-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CB Insights or Dun & Bradstreet?

In August 2026, Dun & Bradstreet had more branded searches than CB Insights among business data platforms worldwide. Dun & Bradstreet was estimated to have 254K branded searches compared to CB Insights’ 9.9K, and held a 41% Share of Search versus CB Insights’ 1.6%.

## Cite this page

Brandwave. "CB Insights vs Dun & Bradstreet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cb-insights-vs-dun-bradstreet

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cb-insights-vs-dun-bradstreet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.