--- title: "CB Insights vs Cognism: Which is searched more?" description: "Is CB Insights or Cognism more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cb-insights-vs-cognism" publisher: "Brandwave" --- # CB Insights vs Cognism: Which is searched more? Is CB Insights or Cognism more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CB Insights and Cognism - **Competitive set**: Business data platforms - **Market**: Global - **Month measured**: Sep 2026 - **CB Insights Share of Search**: 0.88% - **Cognism Share of Search**: 2.4% ## Is CB Insights or Cognism more popular in search? - In September 2026, Cognism had more branded searches than CB Insights among business data platforms worldwide. Cognism had about 27,100 branded searches, while CB Insights had 9,900. Cognism made up 2.4% of all business data platform searches we track, and CB Insights accounted for 0.88%. - Cognism was ahead of CB Insights in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CB Insights’ share of searches among business data platforms worldwide moved from 1.6% to 0.88%, and its estimated monthly branded searches moved from 18.1K to 9.9K. - Across the 12 months ending September 2026, Cognism’s share of searches among business data platforms worldwide moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top business data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cognism was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CB Insights did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | LinkedIn Sales Navigator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dun & Bradstreet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Clay | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crunchbase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PitchBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CB Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business data platforms - Asked ChatGPT "Which business data platform should I use?": named none of the brands we track - Asked ChatGPT "What are the best business data platforms?": 1. Apollo, 2. ZoomInfo, 3. Dun & Bradstreet, 4. LinkedIn Sales Navigator, 5. Clay, 6. Cognism - Asked ChatGPT "What's the best business data platform for sales research?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay - Searched Google, AI Overview "sales intelligence platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism - Searched Google, AI Overview "business intelligence data": named none of the brands we track Not named in any answer: Crunchbase, PitchBook and CB Insights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business data platforms worldwide in September 2026? - Estimated monthly branded searches for CB Insights worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026. - Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | CB Insights estimated searches | CB Insights Share of Search | CB Insights rank | Cognism estimated searches | Cognism Share of Search | Cognism rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 1.6% | 8 | 40.5K | 3.5% | 7 | | Nov 2025 | 14.8K | 1.4% | 8 | 33.1K | 3.1% | 7 | | Dec 2025 | 12.1K | 1.3% | 8 | 22.2K | 2.4% | 7 | | Jan 2026 | 14.8K | 1.3% | 8 | 33.1K | 2.9% | 7 | | Feb 2026 | 14.8K | 1.3% | 8 | 33.1K | 2.9% | 7 | | Mar 2026 | 14.8K | 1% | 8 | 33.1K | 2.3% | 7 | | Apr 2026 | 14.8K | 1.1% | 8 | 33.1K | 2.4% | 7 | | May 2026 | 12.1K | 1% | 8 | 27.1K | 2.3% | 7 | | Jun 2026 | 12.1K | 1.1% | 8 | 27.1K | 2.4% | 7 | | Jul 2026 | 9.9K | 0.88% | 8 | 27.1K | 2.4% | 7 | | Aug 2026 | 9.9K | 0.96% | 8 | 22.2K | 2.1% | 7 | | Sep 2026 | 9.9K | 0.88% | 8 | 27.1K | 2.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using CB Insights’ and Cognism’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CB Insights**: Measured on the search term “cb insights”. - **Cognism**: Measured on the search terms “cognism” and “cognism sales intelligence”, summed into one figure. - [CB Insights profile](/demand/global-en/brands/cb-insights) - [Cognism profile](/demand/global-en/brands/cognism) - [All business data platforms worldwide](/demand/global-en/categories/business-data-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CB Insights or Cognism more popular in search? In September 2026, Cognism had more branded searches than CB Insights among business data platforms worldwide. Cognism had about 27,100 branded searches, while CB Insights had 9,900. Cognism made up 2.4% of all business data platform searches we track, and CB Insights accounted for 0.88%. ## Cite this page Brandwave. "CB Insights vs Cognism: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cb-insights-vs-cognism This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cb-insights-vs-cognism. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.