---
title: "Cauldron vs Ithaca: Which is more popular by branded search?"
description: "Which is more popular in search, Cauldron or Ithaca? Compare estimated monthly branded-search demand and Share of Search inside the Hummus brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cauldron-vs-ithaca"
publisher: "Brandwave"
---

# Cauldron vs Ithaca: Which is more popular by branded search?

Which is more popular in search, Cauldron or Ithaca? Compare estimated monthly branded-search demand and Share of Search inside the Hummus brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cauldron and Ithaca
- **Competitive set**: Hummus brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Cauldron Share of Search**: 7.5%
- **Ithaca Share of Search**: 20.5%

## Which is more popular in search, Cauldron or Ithaca?

- In August 2026, Ithaca had more branded searches than Cauldron among hummus brands worldwide. Ithaca was estimated to have 368K branded searches compared to Cauldron’s 135K, and held a 20.5% Share of Search versus Cauldron’s 7.5%.
- The lead changed hands once in the 11 months ending August 2026: Ithaca took it in January 2026.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide moved from 20.7% to 7.5%, and its estimated monthly branded searches moved from 450K to 135K.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide moved from 7.6% to 20.5%, and its estimated monthly branded searches moved from 165K to 368K.

## How did search popularity change for hummus brands worldwide in August 2026?

- In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%.
- In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.

## Month by month

| Month | Cauldron estimated searches | Cauldron Share of Search | Cauldron rank | Ithaca estimated searches | Ithaca Share of Search | Ithaca rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 20.7% | 2 | 165K | 7.6% | 3 |
| Nov 2025 | 165K | 7.5% | 2 | 135K | 6.2% | 3 |
| Dec 2025 | 135K | 5.3% | 2 | 135K | 5.3% | 3 |
| Jan 2026 | 135K | 7.2% | 3 | 165K | 8.9% | 2 |
| Feb 2026 | 135K | 7.4% | 2 | 135K | 7.4% | 3 |
| Mar 2026 | 135K | 7.3% | 3 | 165K | 8.9% | 2 |
| Apr 2026 | 110K | 7.1% | 3 | 165K | 10.6% | 2 |
| May 2026 | 135K | 8.3% | 3 | 201K | 12.3% | 2 |
| Jun 2026 | 110K | 6.9% | 3 | 201K | 12.6% | 2 |
| Jul 2026 | 135K | 6.9% | 3 | 550K | 28% | 2 |
| Aug 2026 | 135K | 7.5% | 3 | 368K | 20.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cauldron’s and Ithaca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cauldron**: Measured on the search term “cauldron”.
- **Ithaca**: Measured on the search term “ithaca”.

- [Cauldron profile](/demand/global-en/brands/cauldron)
- [Ithaca profile](/demand/global-en/brands/ithaca)
- [All hummus brands worldwide](/demand/global-en/categories/hummus-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cauldron or Ithaca?

In August 2026, Ithaca had more branded searches than Cauldron among hummus brands worldwide. Ithaca was estimated to have 368K branded searches compared to Cauldron’s 135K, and held a 20.5% Share of Search versus Cauldron’s 7.5%.

## Cite this page

Brandwave. "Cauldron vs Ithaca: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cauldron-vs-ithaca

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cauldron-vs-ithaca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.