---
title: "Catit vs KONG: Which is searched more?"
description: "Is Catit or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/catit-vs-kong"
publisher: "Brandwave"
---

# Catit vs KONG: Which is searched more?

Is Catit or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Catit and KONG
- **Competitive set**: Cat toy brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Catit Share of Search**: 21.5%
- **KONG Share of Search**: 62.3%

## Is Catit or KONG more popular in search?

- In September 2026, KONG had more branded searches than Catit among cat toy brands worldwide. KONG had about 64,300 branded searches, while Catit had 22,200. KONG made up 62.3% of all cat toy brand searches we track, and Catit accounted for 21.5%.
- KONG was ahead of Catit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Catit’s share of searches among cat toy brands worldwide moved from 19.1% to 21.5%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, KONG’s share of searches among cat toy brands worldwide moved from 67.7% to 62.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K.

## How did search popularity change for cat toy brands worldwide in September 2026?

- In September 2026, Catit gained share of searches among cat toy brands worldwide, from 18.7% to 21.5%.
- In September 2026, KONG lost share of searches among cat toy brands worldwide, from 66.2% to 62.3%.

## Month by month

| Month | Catit estimated searches | Catit Share of Search | Catit rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 19.1% | 2 | 78.6K | 67.7% | 1 |
| Nov 2025 | 22.2K | 15% | 2 | 109K | 73.5% | 1 |
| Dec 2025 | 27.1K | 14.7% | 2 | 132K | 71.8% | 1 |
| Jan 2026 | 27.1K | 17.6% | 2 | 109K | 70.4% | 1 |
| Feb 2026 | 22.2K | 17.4% | 2 | 88.8K | 69.8% | 1 |
| Mar 2026 | 22.2K | 17% | 2 | 92.1K | 70.4% | 1 |
| Apr 2026 | 22.2K | 19.7% | 2 | 75.3K | 66.9% | 1 |
| May 2026 | 22.2K | 21.8% | 2 | 64.3K | 63.3% | 1 |
| Jun 2026 | 22.2K | 22.1% | 2 | 64.3K | 64.1% | 1 |
| Jul 2026 | 22.2K | 20.3% | 2 | 67.6K | 61.8% | 1 |
| Aug 2026 | 22.2K | 18.7% | 2 | 78.6K | 66.2% | 1 |
| Sep 2026 | 22.2K | 21.5% | 2 | 64.3K | 62.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Catit’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Catit**: Measured on the search term “catit”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [Catit profile](/demand/global-en/brands/catit)
- [KONG profile](/demand/global-en/brands/kong)
- [All cat toy brands worldwide](/demand/global-en/categories/cat-toy-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Catit or KONG more popular in search?

In September 2026, KONG had more branded searches than Catit among cat toy brands worldwide. KONG had about 64,300 branded searches, while Catit had 22,200. KONG made up 62.3% of all cat toy brand searches we track, and Catit accounted for 21.5%.

## Cite this page

Brandwave. "Catit vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/catit-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/catit-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.