---
title: "Caterpillar vs Steel Blue: Which is more popular by branded search?"
description: "Which is more popular in search, Caterpillar or Steel Blue? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/caterpillar-vs-steel-blue"
publisher: "Brandwave"
---

# Caterpillar vs Steel Blue: Which is more popular by branded search?

Which is more popular in search, Caterpillar or Steel Blue? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Caterpillar and Steel Blue
- **Competitive set**: Safety boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Caterpillar Share of Search**: 0.1%
- **Steel Blue Share of Search**: 2.5%

## Which is more popular in search, Caterpillar or Steel Blue?

- In August 2026, Steel Blue had more branded searches than Caterpillar among safety boots worldwide. Steel Blue was estimated to have 60.5K branded searches compared to Caterpillar’s 2.4K, and held a 2.5% Share of Search versus Caterpillar’s 0.1%.
- Steel Blue was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among safety boots worldwide moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide moved from 1.3% to 2.5%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for safety boots worldwide in August 2026?

- In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Month by month

| Month | Caterpillar estimated searches | Caterpillar Share of Search | Caterpillar rank | Steel Blue estimated searches | Steel Blue Share of Search | Steel Blue rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.06% | 6 | 60.5K | 1.3% | 4 |
| Nov 2025 | 2.9K | 0.05% | 6 | 60.5K | 1% | 5 |
| Dec 2025 | 2.4K | 0.05% | 6 | 60.5K | 1.2% | 5 |
| Jan 2026 | 2.4K | 0.05% | 6 | 60.5K | 1.3% | 5 |
| Feb 2026 | 2.4K | 0.09% | 6 | 60.5K | 2.1% | 4 |
| Mar 2026 | 2.9K | 0.07% | 6 | 74K | 1.8% | 4 |
| Apr 2026 | 2.4K | 0.09% | 6 | 60.5K | 2.3% | 4 |
| May 2026 | 2.4K | 0.12% | 6 | 60.5K | 3% | 4 |
| Jun 2026 | 2.4K | 0.14% | 6 | 60.5K | 3.4% | 4 |
| Jul 2026 | 2.4K | 0.12% | 6 | 60.5K | 3.1% | 4 |
| Aug 2026 | 2.4K | 0.1% | 6 | 60.5K | 2.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Caterpillar**: Measured on the search term “cat digger”.
- **Steel Blue**: Measured on the search term “steel blue”.

- [Caterpillar profile](/demand/global-en/brands/caterpillar)
- [Steel Blue profile](/demand/global-en/brands/steel-blue)
- [All safety boots worldwide](/demand/global-en/categories/safety-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Caterpillar or Steel Blue?

In August 2026, Steel Blue had more branded searches than Caterpillar among safety boots worldwide. Steel Blue was estimated to have 60.5K branded searches compared to Caterpillar’s 2.4K, and held a 2.5% Share of Search versus Caterpillar’s 0.1%.

## Cite this page

Brandwave. "Caterpillar vs Steel Blue: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/caterpillar-vs-steel-blue

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/caterpillar-vs-steel-blue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.