--- title: "Caterpillar vs KEEN: Which is searched more?" description: "Which is more popular in search, Caterpillar or KEEN? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/caterpillar-vs-keen-footwear" publisher: "Brandwave" --- # Caterpillar vs KEEN: Which is searched more? Which is more popular in search, Caterpillar or KEEN? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caterpillar and KEEN - **Competitive set**: Steel toe boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Caterpillar Share of Search**: 1.6% - **KEEN Share of Search**: 0.55% ## Which is more popular in search, Caterpillar or KEEN? - In September 2026, Caterpillar had more branded searches than KEEN among steel toe boot brands worldwide. Caterpillar was estimated to have 93.7K branded searches compared to KEEN’s 32.9K, and held a 1.6% Share of Search versus KEEN’s 0.55%. - Caterpillar was ahead of KEEN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among steel toe boot brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 125K to 93.7K. - Across the 12 months ending September 2026, KEEN’s estimated Share of Search among steel toe boot brands worldwide moved from 0.28% to 0.55%, and its estimated monthly branded searches moved from 24.7K to 32.9K. ## How did search popularity change for steel toe boot brands worldwide in September 2026? - In September 2026, Caterpillar lost estimated Share of Search among steel toe boot brands worldwide, from 2.3% to 1.6%. - Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026. ## Month by month | Month | Caterpillar estimated searches | Caterpillar Share of Search | Caterpillar rank | KEEN estimated searches | KEEN Share of Search | KEEN rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 125K | 1.4% | 6 | 24.7K | 0.28% | 7 | | Nov 2025 | 105K | 0.87% | 6 | 24.7K | 0.21% | 7 | | Dec 2025 | 108K | 0.97% | 6 | 22.9K | 0.21% | 7 | | Jan 2026 | 142K | 1.5% | 6 | 24.7K | 0.27% | 7 | | Feb 2026 | 126K | 2.2% | 6 | 24.7K | 0.42% | 7 | | Mar 2026 | 134K | 2% | 6 | 26.9K | 0.39% | 7 | | Apr 2026 | 136K | 2.6% | 6 | 29.6K | 0.57% | 7 | | May 2026 | 134K | 2.9% | 6 | 32.9K | 0.71% | 7 | | Jun 2026 | 117K | 2.9% | 6 | 32.9K | 0.81% | 7 | | Jul 2026 | 116K | 2.6% | 6 | 37K | 0.82% | 7 | | Aug 2026 | 122K | 2.3% | 6 | 32.9K | 0.61% | 7 | | Sep 2026 | 93.7K | 1.6% | 6 | 32.9K | 0.55% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Caterpillar’s and KEEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caterpillar**: Measured on the search terms “cat digger”, “caterpillar excavator”, “caterpillar forestry mulcher”, “caterpillar forklift battery”, “caterpillar mini excavator”, “caterpillar safety boots”, “caterpillar skid steer”, “caterpillar steel toe boot”, “caterpillar telehandler”, “caterpillar work boot”, “caterpillar work pants”, “caterpillar work shorts” and “caterpillar workwear”, summed into one figure. - **KEEN**: Measured on the search terms “hiking boots keen” and “keen hiking shoes”, summed into one figure. - [Caterpillar profile](/demand/global-en/brands/caterpillar) - [KEEN profile](/demand/global-en/brands/keen-footwear) - [All steel toe boot brands worldwide](/demand/global-en/categories/steel-toe-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Caterpillar or KEEN? In September 2026, Caterpillar had more branded searches than KEEN among steel toe boot brands worldwide. Caterpillar was estimated to have 93.7K branded searches compared to KEEN’s 32.9K, and held a 1.6% Share of Search versus KEEN’s 0.55%. ## Cite this page Brandwave. "Caterpillar vs KEEN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/caterpillar-vs-keen-footwear This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/caterpillar-vs-keen-footwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.