--- title: "Catchword vs Igor: Which is searched more?" description: "Is Catchword or Igor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand naming agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/catchword-vs-igor" publisher: "Brandwave" --- # Catchword vs Igor: Which is searched more? Is Catchword or Igor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand naming agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Catchword and Igor - **Competitive set**: Brand naming agencies - **Market**: Global - **Month measured**: Sep 2026 - **Catchword Share of Search**: 7.1% - **Igor Share of Search**: 32.4% ## Is Catchword or Igor more popular in search? - In September 2026, Igor had more branded searches than Catchword among brand naming agencies worldwide. Igor had about 1,000 branded searches, while Catchword had 220. Igor made up 32.4% of all brand naming agency searches we track, and Catchword accounted for 7.1%. - Igor was ahead of Catchword in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Catchword’s share of searches among brand naming agencies worldwide moved from 3.5% to 7.1%, and its estimated monthly branded searches moved from 120 to 220. - Across the 12 months ending September 2026, Igor’s share of searches among brand naming agencies worldwide moved from 28.8% to 32.4%, and its estimated monthly branded searches held steady at 1K. ## Top brand naming agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Catchword was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Igor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Catchword was listed before Igor in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lexicon Branding | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Catchword | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Igor | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Tungsten Branding | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NameStormers | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Eat My Words | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Zinzin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand naming agencies - Asked ChatGPT "Which brand naming agency should I hire?": 1. Catchword, 2. Tungsten Branding, 3. Lexicon Branding - Asked ChatGPT "What are the best brand naming agencies?": 1. Lexicon Branding, 2. Catchword, 3. NameStormers, 4. Tungsten Branding, 5. Igor, 6. Zinzin - Asked ChatGPT "What's the best brand naming agency for new product name?": 1. Lexicon Branding, 2. Catchword, 3. NameStormers, 4. Igor - Searched Google, AI Overview "brand naming agencies": 1. Lexicon Branding, 2. Catchword, 3. Igor, 4. Eat My Words - Searched Google, AI Overview "best brand naming agency": 1. Lexicon Branding, 2. Igor, 3. Tungsten Branding Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand naming agencies worldwide in September 2026? - In September 2026, Igor overtook Lexicon Branding to rank 2nd among brand naming agencies worldwide, with 32.4% of the searches. - In September 2026, Catchword overtook Tungsten Branding to rank 4th among brand naming agencies worldwide, with 7.1% of the searches. ## Month by month | Month | Catchword estimated searches | Catchword Share of Search | Catchword rank | Igor estimated searches | Igor Share of Search | Igor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 3.5% | 4 | 1K | 28.8% | 2 | | Nov 2025 | 60 | 2% | 5 | 1K | 34.1% | 2 | | Dec 2025 | 80 | 2.7% | 4 | 1K | 34% | 2 | | Jan 2026 | 80 | 2.5% | 4 | 1.3K | 40.1% | 1 | | Feb 2026 | 110 | 3.5% | 4 | 1K | 31.4% | 2 | | Mar 2026 | 80 | 2.3% | 5 | 1.3K | 36.8% | 1 | | Apr 2026 | 80 | 2.4% | 4 | 1K | 29.4% | 2 | | May 2026 | 80 | 2.1% | 4 | 1K | 26.2% | 3 | | Jun 2026 | 60 | 2% | 5 | 1K | 32.6% | 2 | | Jul 2026 | 50 | 1.6% | 5 | 1K | 32.4% | 2 | | Aug 2026 | 80 | 2.3% | 5 | 1K | 28.2% | 3 | | Sep 2026 | 220 | 7.1% | 4 | 1K | 32.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Catchword’s and Igor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Catchword**: Measured on the search terms “catchword branding” and “catchword naming”, summed into one figure. - **Igor**: Measured on the search term “igor naming agency”. - [Catchword profile](/demand/global-en/brands/catchword) - [Igor profile](/demand/global-en/brands/igor) - [All brand naming agencies worldwide](/demand/global-en/categories/brand-naming-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Catchword or Igor more popular in search? In September 2026, Igor had more branded searches than Catchword among brand naming agencies worldwide. Igor had about 1,000 branded searches, while Catchword had 220. Igor made up 32.4% of all brand naming agency searches we track, and Catchword accounted for 7.1%. ## Cite this page Brandwave. "Catchword vs Igor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/catchword-vs-igor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/catchword-vs-igor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.