--- title: "Castlery vs Nectar Sleep: Which is searched more?" description: "Is Castlery or Nectar Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed frames set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/castlery-vs-nectar-sleep" publisher: "Brandwave" --- # Castlery vs Nectar Sleep: Which is searched more? Is Castlery or Nectar Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed frames set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Castlery and Nectar Sleep - **Competitive set**: Bed frames - **Market**: Global - **Month measured**: Sep 2026 - **Castlery Share of Search**: 0.71% - **Nectar Sleep Share of Search**: 2.9% ## Is Castlery or Nectar Sleep more popular in search? - In September 2026, Nectar Sleep had more branded searches than Castlery among bed frames worldwide. Nectar Sleep had about 9,900 branded searches, while Castlery had 2,400. Nectar Sleep made up 2.9% of all bed frame searches we track, and Castlery accounted for 0.71%. - Nectar Sleep was ahead of Castlery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Castlery’s share of searches among bed frames worldwide moved from 0.83% to 0.71%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Nectar Sleep’s share of searches among bed frames worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 9.9K. ## Top bed frames in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Castlery nor Nectar Sleep showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thuma | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Saatva | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | IKEA | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zinus | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Article | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Floyd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nectar Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castlery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sleep Number | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Avocado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Novilla | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bed frames - Asked ChatGPT "Which bed frame brand should I buy?": 1. Thuma, 2. IKEA, 3. Zinus - Asked ChatGPT "What are the best bed frame brands?": 1. Thuma, 2. Saatva, 3. Article, 4. IKEA - Asked ChatGPT "What's the best bed frame brand for a sturdy, quiet frame?": 1. Thuma, 2. Zinus - Searched Google, AI Overview "bed frame": 1. IKEA - Searched Google, AI Overview "best bed frame": 1. Saatva, 2. Thuma, 3. IKEA, 4. Article, 5. Zinus Not named in any answer: Floyd, Nectar Sleep, Castlery, Sleep Number, Avocado, Emma Sleep, Mellow and Novilla. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for bed frames worldwide in September 2026? - In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%. - Estimated monthly branded searches for Castlery worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Castlery estimated searches | Castlery Share of Search | Castlery rank | Nectar Sleep estimated searches | Nectar Sleep Share of Search | Nectar Sleep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.83% | 7 | 9.9K | 2.8% | 5 | | Nov 2025 | 3.6K | 0.94% | 7 | 12.1K | 3.1% | 5 | | Dec 2025 | 2.4K | 0.77% | 8 | 9.9K | 3.2% | 5 | | Jan 2026 | 2.9K | 0.75% | 8 | 12.1K | 3.1% | 5 | | Feb 2026 | 2.9K | 0.92% | 6 | 12.1K | 3.8% | 5 | | Mar 2026 | 2.9K | 0.88% | 7 | 12.1K | 3.7% | 5 | | Apr 2026 | 2.9K | 0.94% | 6 | 12.1K | 3.9% | 4 | | May 2026 | 2.9K | 0.77% | 7 | 14.8K | 3.9% | 4 | | Jun 2026 | 2.9K | 0.77% | 6 | 12.1K | 3.2% | 4 | | Jul 2026 | 2.9K | 0.75% | 7 | 12.1K | 3.1% | 5 | | Aug 2026 | 2.9K | 0.73% | 7 | 14.8K | 3.7% | 4 | | Sep 2026 | 2.4K | 0.71% | 7 | 9.9K | 2.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Castlery’s and Nectar Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Castlery**: Measured on the search term “castlery bed”. - **Nectar Sleep**: Measured on the search term “nectar bed frame”. - [Castlery profile](/demand/global-en/brands/castlery) - [Nectar Sleep profile](/demand/global-en/brands/nectar-sleep) - [All bed frames worldwide](/demand/global-en/categories/bed-frames): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Castlery or Nectar Sleep more popular in search? In September 2026, Nectar Sleep had more branded searches than Castlery among bed frames worldwide. Nectar Sleep had about 9,900 branded searches, while Castlery had 2,400. Nectar Sleep made up 2.9% of all bed frame searches we track, and Castlery accounted for 0.71%. ## Cite this page Brandwave. "Castlery vs Nectar Sleep: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/castlery-vs-nectar-sleep This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/castlery-vs-nectar-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.