---
title: "Castelli vs Rapha: Which is searched more?"
description: "Which is more popular in search, Castelli or Rapha? Compare estimated monthly branded-search demand and Share of Search inside the Cycling shorts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/castelli-vs-rapha"
publisher: "Brandwave"
---

# Castelli vs Rapha: Which is searched more?

Which is more popular in search, Castelli or Rapha? Compare estimated monthly branded-search demand and Share of Search inside the Cycling shorts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Castelli and Rapha
- **Competitive set**: Cycling shorts
- **Market**: Global
- **Month measured**: Aug 2026
- **Castelli Share of Search**: 23.6%
- **Rapha Share of Search**: 28.7%

## Which is more popular in search, Castelli or Rapha?

- In August 2026, Rapha had more branded searches than Castelli among cycling shorts worldwide. Rapha was estimated to have 201K branded searches compared to Castelli’s 165K, and held a 28.7% Share of Search versus Castelli’s 23.6%.
- Rapha was ahead of Castelli in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Castelli’s estimated Share of Search among cycling shorts worldwide held steady at 23.6%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Rapha’s estimated Share of Search among cycling shorts worldwide moved from 28.8% to 28.7%, and its estimated monthly branded searches moved from 165K to 201K.

## How did search popularity change for cycling shorts worldwide in August 2026?

- In August 2026, Castelli gained estimated Share of Search among cycling shorts worldwide, from 20.1% to 23.6%.
- In August 2026, Rapha lost estimated Share of Search among cycling shorts worldwide, from 30% to 28.7%.

## Month by month

| Month | Castelli estimated searches | Castelli Share of Search | Castelli rank | Rapha estimated searches | Rapha Share of Search | Rapha rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 23.6% | 3 | 165K | 28.8% | 2 |
| Nov 2025 | 135K | 18.1% | 3 | 201K | 27% | 2 |
| Dec 2025 | 110K | 20% | 3 | 165K | 30% | 2 |
| Jan 2026 | 135K | 21.7% | 3 | 165K | 26.5% | 2 |
| Feb 2026 | 135K | 24.3% | 2 | 135K | 24.3% | 3 |
| Mar 2026 | 135K | 19.7% | 3 | 165K | 24.1% | 2 |
| Apr 2026 | 165K | 25.2% | 2 | 165K | 25.2% | 3 |
| May 2026 | 165K | 24.2% | 3 | 201K | 29.5% | 2 |
| Jun 2026 | 135K | 22.9% | 3 | 165K | 28% | 2 |
| Jul 2026 | 135K | 20.1% | 3 | 201K | 30% | 2 |
| Aug 2026 | 165K | 23.6% | 3 | 201K | 28.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Castelli’s and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Castelli**: Measured on the search term “castelli”.
- **Rapha**: Measured on the search term “rapha”.

- [Castelli profile](/demand/global-en/brands/castelli)
- [Rapha profile](/demand/global-en/brands/rapha)
- [All cycling shorts worldwide](/demand/global-en/categories/cycling-shorts): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Castelli or Rapha?

In August 2026, Rapha had more branded searches than Castelli among cycling shorts worldwide. Rapha was estimated to have 201K branded searches compared to Castelli’s 165K, and held a 28.7% Share of Search versus Castelli’s 23.6%.

## Cite this page

Brandwave. "Castelli vs Rapha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/castelli-vs-rapha

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/castelli-vs-rapha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.