--- title: "Castagnari vs Excelsior: Which is more popular?" description: "Is Castagnari or Excelsior more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accordion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/castagnari-vs-excelsior-accordions" publisher: "Brandwave" --- # Castagnari vs Excelsior: Which is more popular? Is Castagnari or Excelsior more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Accordion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Castagnari and Excelsior - **Competitive set**: Accordion brands - **Market**: Global - **Month measured**: Oct 2026 - **Castagnari Share of Search**: 7.6% - **Excelsior Share of Search**: 5.1% ## Is Castagnari or Excelsior more popular in search? - In October 2026, Castagnari had more branded searches than Excelsior among accordion brands worldwide. Castagnari had about 1,300 branded searches, while Excelsior had 880. Castagnari made up 7.6% of all accordion brand searches we track, and Excelsior accounted for 5.1%. - Castagnari was ahead of Excelsior in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Castagnari’s share of searches among accordion brands worldwide moved from 9.1% to 7.6%, and its estimated monthly branded searches moved from 1.9K to 1.3K. - Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide moved from 4.2% to 5.1%, and its estimated monthly branded searches held steady at 880. ## Top accordion brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Castagnari nor Excelsior showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hohner | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Scandalli | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Roland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Paolo Soprani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castagnari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Excelsior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about accordion brands - Asked ChatGPT "What's the best accordion for a beginner?": 1. Hohner - Asked ChatGPT "Which accordion brand should I buy?": 1. Hohner, 2. Scandalli, 3. Roland - Asked ChatGPT "What are the best accordion makers?": 1. Scandalli, 2. Hohner, 3. Roland - Searched Google, AI Overview "accordion": 1. Roland - Searched Google, AI Overview "accordion for sale": 1. Hohner Not named in any answer: Paolo Soprani, Castagnari and Excelsior. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for accordion brands worldwide in October 2026? - In October 2026, Paolo Soprani overtook Castagnari to rank 2nd among accordion brands worldwide, with 11.1% of the searches. - In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches. - In October 2026, Excelsior gained share of searches among accordion brands worldwide, from 4.3% to 5.1%. - In October 2026, Castagnari lost share of searches among accordion brands worldwide, from 9.6% to 7.6%. ## How has branded search for Castagnari and Excelsior changed worldwide over the last 12 months? | Month | Castagnari estimated searches | Castagnari Share of Search | Castagnari rank | Excelsior estimated searches | Excelsior Share of Search | Excelsior rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.9K | 9.1% | 3 | 880 | 4.2% | 6 | | Dec 2025 | 1.9K | 7.1% | 3 | 880 | 3.3% | 6 | | Jan 2026 | 1.9K | 7.1% | 3 | 1K | 3.7% | 6 | | Feb 2026 | 1.6K | 8% | 4 | 880 | 4.4% | 6 | | Mar 2026 | 1.9K | 9.5% | 2 | 880 | 4.4% | 6 | | Apr 2026 | 1.6K | 9.6% | 3 | 720 | 4.3% | 6 | | May 2026 | 1.6K | 9.5% | 3 | 880 | 5.2% | 6 | | Jun 2026 | 1.3K | 8.2% | 3 | 720 | 4.6% | 6 | | Jul 2026 | 1.6K | 11% | 2 | 880 | 6.1% | 6 | | Aug 2026 | 1.6K | 9.7% | 2 | 720 | 4.4% | 6 | | Sep 2026 | 1.6K | 9.6% | 2 | 720 | 4.3% | 6 | | Oct 2026 | 1.3K | 7.6% | 5 | 880 | 5.1% | 6 | ## How are Castagnari’s and Excelsior’s branded searches counted? Brandwave collects information about searches that people make online using Castagnari’s and Excelsior’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Castagnari**: Measured on the search term “castagnari”. - **Excelsior**: Measured on the search term “excelsior accordion”. - [Castagnari profile](/demand/global-en/brands/castagnari) - [Excelsior profile](/demand/global-en/brands/excelsior-accordions) - [All accordion brands worldwide](/demand/global-en/categories/accordion-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Castagnari or Excelsior more popular in search? In October 2026, Castagnari had more branded searches than Excelsior among accordion brands worldwide. Castagnari had about 1,300 branded searches, while Excelsior had 880. Castagnari made up 7.6% of all accordion brand searches we track, and Excelsior accounted for 5.1%. ## Cite this page Brandwave. "Castagnari vs Excelsior: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/castagnari-vs-excelsior-accordions This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/castagnari-vs-excelsior-accordions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.