---
title: "Casper vs Saatva: Which is more popular by branded search?"
description: "Which is more popular in search, Casper or Saatva? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/casper-vs-saatva"
publisher: "Brandwave"
---

# Casper vs Saatva: Which is more popular by branded search?

Which is more popular in search, Casper or Saatva? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Casper and Saatva
- **Competitive set**: Mattress brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Casper Share of Search**: 9.9%
- **Saatva Share of Search**: 29.8%

## Which is more popular in search, Casper or Saatva?

- In August 2026, Saatva had more branded searches than Casper among mattress brands worldwide. Saatva was estimated to have 320K branded searches compared to Casper’s 106K, and held a 29.8% Share of Search versus Casper’s 9.9%.
- Saatva was ahead of Casper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Casper’s estimated Share of Search among mattress brands worldwide moved from 10.5% to 9.9%, and its estimated monthly branded searches moved from 90.3K to 106K.
- Across the 11 months ending August 2026, Saatva’s estimated Share of Search among mattress brands worldwide moved from 26.2% to 29.8%, and its estimated monthly branded searches moved from 225K to 320K.

## How did search popularity change for mattress brands worldwide in August 2026?

- In August 2026, Casper lost estimated Share of Search among mattress brands worldwide, from 10.7% to 9.9%.
- Estimated monthly branded searches for Saatva worldwide rose 42.3% over 11 measured months, from 225K to 320K in August 2026.

## Month by month

| Month | Casper estimated searches | Casper Share of Search | Casper rank | Saatva estimated searches | Saatva Share of Search | Saatva rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.3K | 10.5% | 4 | 225K | 26.2% | 2 |
| Nov 2025 | 130K | 10.6% | 4 | 361K | 29.3% | 2 |
| Dec 2025 | 107K | 12.2% | 4 | 210K | 24% | 3 |
| Jan 2026 | 108K | 11.3% | 4 | 274K | 28.8% | 2 |
| Feb 2026 | 89K | 8.1% | 4 | 392K | 35.7% | 1 |
| Mar 2026 | 88.1K | 8.4% | 4 | 269K | 25.6% | 2 |
| Apr 2026 | 105K | 10.3% | 4 | 294K | 28.9% | 2 |
| May 2026 | 106K | 8.4% | 4 | 391K | 31.2% | 2 |
| Jun 2026 | 103K | 10.8% | 4 | 265K | 27.8% | 2 |
| Jul 2026 | 105K | 10.7% | 4 | 290K | 29.4% | 2 |
| Aug 2026 | 106K | 9.9% | 4 | 320K | 29.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Casper’s and Saatva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Casper**: Measured on the search terms “bed casper”, “casper com”, “casper dream”, “casper dream max”, “casper mattress”, “casper one”, “casper snow” and “casper snow max”, summed into one figure.
- **Saatva**: Measured on the search terms “bed saatva”, “mattress saatva”, “saatva”, “saatva classic”, “saatva com”, “saatva contour5”, “saatva latex hybrid”, “saatva rx”, “saatva solaire” and “saatva zenhaven”, summed into one figure.

- [Casper profile](/demand/global-en/brands/casper)
- [Saatva profile](/demand/global-en/brands/saatva)
- [All mattress brands worldwide](/demand/global-en/categories/mattress-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Casper or Saatva?

In August 2026, Saatva had more branded searches than Casper among mattress brands worldwide. Saatva was estimated to have 320K branded searches compared to Casper’s 106K, and held a 29.8% Share of Search versus Casper’s 9.9%.

## Cite this page

Brandwave. "Casper vs Saatva: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/casper-vs-saatva

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/casper-vs-saatva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.