---
title: "Case-Mate vs UAG: Which is searched more?"
description: "Which is more popular in search, Case-Mate or UAG? Compare estimated monthly branded-search demand and Share of Search inside the Phone case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/casemate-vs-uag"
publisher: "Brandwave"
---

# Case-Mate vs UAG: Which is searched more?

Which is more popular in search, Case-Mate or UAG? Compare estimated monthly branded-search demand and Share of Search inside the Phone case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Case-Mate and UAG
- **Competitive set**: Phone case brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Case-Mate Share of Search**: 13.2%
- **UAG Share of Search**: 9.9%

## Which is more popular in search, Case-Mate or UAG?

- In August 2026, Case-Mate had more branded searches than UAG among phone case brands worldwide. Case-Mate was estimated to have 181K branded searches compared to UAG’s 135K, and held a 13.2% Share of Search versus UAG’s 9.9%.
- The lead changed hands once in the 11 months ending August 2026: Case-Mate took it in March 2026.
- Across the 11 months ending August 2026, Case-Mate’s estimated Share of Search among phone case brands worldwide moved from 7.8% to 13.2%, and its estimated monthly branded searches moved from 121K to 181K.
- Across the 11 months ending August 2026, UAG’s estimated Share of Search among phone case brands worldwide moved from 10.6% to 9.9%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for phone case brands worldwide in August 2026?

- In August 2026, UAG gained estimated Share of Search among phone case brands worldwide, from 8.2% to 9.9%.
- Estimated monthly branded searches for Case-Mate worldwide rose 49.6% over 11 measured months, from 121K to 181K in August 2026.

## Month by month

| Month | Case-Mate estimated searches | Case-Mate Share of Search | Case-Mate rank | UAG estimated searches | UAG Share of Search | UAG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 121K | 7.8% | 5 | 165K | 10.6% | 4 |
| Nov 2025 | 121K | 7.3% | 5 | 165K | 10% | 4 |
| Dec 2025 | 121K | 8.4% | 5 | 135K | 9.4% | 4 |
| Jan 2026 | 121K | 9.4% | 5 | 135K | 10.4% | 4 |
| Feb 2026 | 99K | 8.7% | 5 | 135K | 11.9% | 4 |
| Mar 2026 | 148K | 10.1% | 4 | 135K | 9.2% | 5 |
| Apr 2026 | 148K | 11.3% | 4 | 110K | 8.4% | 5 |
| May 2026 | 148K | 11.8% | 4 | 110K | 8.8% | 5 |
| Jun 2026 | 148K | 11.8% | 4 | 110K | 8.8% | 5 |
| Jul 2026 | 181K | 13.5% | 4 | 110K | 8.2% | 5 |
| Aug 2026 | 181K | 13.2% | 4 | 135K | 9.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Case-Mate’s and UAG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Case-Mate**: Measured on the search terms “case mate” and “casemate”, summed into one figure.
- **UAG**: Measured on the search term “urban armor gear”.

- [Case-Mate profile](/demand/global-en/brands/casemate)
- [UAG profile](/demand/global-en/brands/uag)
- [All phone case brands worldwide](/demand/global-en/categories/phone-case-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Case-Mate or UAG?

In August 2026, Case-Mate had more branded searches than UAG among phone case brands worldwide. Case-Mate was estimated to have 181K branded searches compared to UAG’s 135K, and held a 13.2% Share of Search versus UAG’s 9.9%.

## Cite this page

Brandwave. "Case-Mate vs UAG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/casemate-vs-uag

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/casemate-vs-uag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.