--- title: "Case Logic vs Pelican: Which is searched more?" description: "Is Case Logic or Pelican more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/case-logic-vs-pelican" publisher: "Brandwave" --- # Case Logic vs Pelican: Which is searched more? Is Case Logic or Pelican more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Case Logic and Pelican - **Competitive set**: Laptop case brands - **Market**: Global - **Month measured**: Sep 2026 - **Case Logic Share of Search**: 2.9% - **Pelican Share of Search**: 7.3% ## Is Case Logic or Pelican more popular in search? - In September 2026, Pelican had more branded searches than Case Logic among laptop case brands worldwide. Pelican had about 2,060 branded searches, while Case Logic had 830. Pelican made up 7.3% of all laptop case brand searches we track, and Case Logic accounted for 2.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Case Logic took it in April 2026, Pelican took it in June 2026. - Across the 12 months ending September 2026, Case Logic’s share of searches among laptop case brands worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 870 to 830. - Across the 12 months ending September 2026, Pelican’s share of searches among laptop case brands worldwide moved from 8.7% to 7.3%, and its estimated monthly branded searches held steady at 2.1K. ## Top laptop case brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pelican was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Case Logic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pelican was listed before Case Logic in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tomtoc | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thule | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Incase | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bellroy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pelican | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MOSISO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Case Logic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Herschel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Inateck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop case brands - Asked ChatGPT "Which laptop case brand should I buy?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. MOSISO, 5. Thule - Asked ChatGPT "What are the best laptop case brands?": 1. tomtoc, 2. Bellroy, 3. Incase, 4. Thule, 5. Case Logic, 6. MOSISO - Asked ChatGPT "What's the best laptop case brand for protecting a laptop?": 1. tomtoc, 2. Thule, 3. Pelican - Searched Google, AI Overview "best laptop case": 1. tomtoc - Searched Google, AI Overview "protective laptop case": 1. Thule, 2. Pelican Not named in any answer: Herschel, Tumi, Native Union and Inateck. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop case brands worldwide in September 2026? - In September 2026, Pelican overtook Incase to rank 7th among laptop case brands worldwide, with 7.3% of the searches. - In September 2026, Case Logic gained share of searches among laptop case brands worldwide, from 2.3% to 2.9%. ## Month by month | Month | Case Logic estimated searches | Case Logic Share of Search | Case Logic rank | Pelican estimated searches | Pelican Share of Search | Pelican rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 870 | 3.6% | 9 | 2.1K | 8.7% | 6 | | Nov 2025 | 780 | 3% | 9 | 2.1K | 8% | 6 | | Dec 2025 | 630 | 1.9% | 9 | 2.1K | 6.2% | 8 | | Jan 2026 | 1K | 2.8% | 9 | 2.1K | 5.9% | 7 | | Feb 2026 | 730 | 2% | 9 | 2K | 5.7% | 6 | | Mar 2026 | 910 | 2% | 9 | 2.6K | 5.8% | 5 | | Apr 2026 | 8.5K | 22% | 1 | 2.1K | 5.4% | 6 | | May 2026 | 3.9K | 12.5% | 3 | 2.1K | 6.5% | 6 | | Jun 2026 | 560 | 1.6% | 10 | 2.1K | 6% | 6 | | Jul 2026 | 730 | 2.3% | 9 | 2.1K | 6.5% | 6 | | Aug 2026 | 780 | 2.3% | 9 | 2.1K | 6.1% | 8 | | Sep 2026 | 830 | 2.9% | 9 | 2.1K | 7.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Case Logic’s and Pelican’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Case Logic**: Measured on the search terms “case logic laptop case”, “case logic laptop sleeve” and “case logic macbook case”, summed into one figure. - **Pelican**: Measured on the search terms “pelican laptop case”, “pelican laptop sleeve” and “pelican macbook case”, summed into one figure. - [Case Logic profile](/demand/global-en/brands/case-logic) - [Pelican profile](/demand/global-en/brands/pelican) - [All laptop case brands worldwide](/demand/global-en/categories/laptop-case-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Case Logic or Pelican more popular in search? In September 2026, Pelican had more branded searches than Case Logic among laptop case brands worldwide. Pelican had about 2,060 branded searches, while Case Logic had 830. Pelican made up 7.3% of all laptop case brand searches we track, and Case Logic accounted for 2.9%. ## Cite this page Brandwave. "Case Logic vs Pelican: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/case-logic-vs-pelican This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/case-logic-vs-pelican. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.