--- title: "Casamigos vs Montelobos: Which is searched more?" description: "Is Casamigos or Montelobos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mezcal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/casamigos-vs-montelobos" publisher: "Brandwave" --- # Casamigos vs Montelobos: Which is searched more? Is Casamigos or Montelobos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mezcal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Casamigos and Montelobos - **Competitive set**: Mezcal brands - **Market**: Global - **Month measured**: Sep 2026 - **Casamigos Share of Search**: 7.4% - **Montelobos Share of Search**: 9.1% ## Is Casamigos or Montelobos more popular in search? - In September 2026, Montelobos had more branded searches than Casamigos among mezcal brands worldwide. Montelobos had about 6,600 branded searches, while Casamigos had 5,400. Montelobos made up 9.1% of all mezcal brand searches we track, and Casamigos accounted for 7.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Casamigos took it in May 2026, Montelobos took it in September 2026. - Across the 12 months ending September 2026, Casamigos’ share of searches among mezcal brands worldwide moved from 8.3% to 7.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Montelobos’ share of searches among mezcal brands worldwide moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top mezcal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Montelobos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Casamigos did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Del Maguey | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Montelobos | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bozal | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Ilegal | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | 400 Conejos | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Casamigos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dos Hombres | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Madre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mezcal Unión | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mezcal brands - Asked ChatGPT "Which mezcal brand should I buy?": 1. Del Maguey, 2. Montelobos - Asked ChatGPT "What are the best mezcal brands?": 1. Del Maguey, 2. Bozal, 3. Ilegal, 4. Montelobos - Asked ChatGPT "What's the best mezcal brand for someone new to mezcal?": 1. Del Maguey, 2. Montelobos - Searched Google, AI Overview "best mezcal": 1. Del Maguey, 2. Ilegal, 3. 400 Conejos - Searched Google, AI Overview "mezcal brands": 1. Del Maguey, 2. Bozal, 3. 400 Conejos, 4. Montelobos, 5. Ilegal Not named in any answer: Casamigos, Dos Hombres, Madre and Mezcal Unión. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for mezcal brands worldwide in September 2026? - In September 2026, Casamigos lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%. - In September 2026, Montelobos rose from 5th to 3rd among mezcal brands worldwide. ## Month by month | Month | Casamigos estimated searches | Casamigos Share of Search | Casamigos rank | Montelobos estimated searches | Montelobos Share of Search | Montelobos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 8.3% | 4 | 8.1K | 10.2% | 3 | | Nov 2025 | 6.6K | 6.9% | 5 | 8.1K | 8.5% | 4 | | Dec 2025 | 9.9K | 7.2% | 3 | 9.9K | 7.2% | 5 | | Jan 2026 | 6.6K | 7.4% | 5 | 8.1K | 9.1% | 4 | | Feb 2026 | 5.4K | 7.4% | 5 | 5.4K | 7.4% | 7 | | Mar 2026 | 6.6K | 8% | 4 | 6.6K | 8% | 5 | | Apr 2026 | 6.6K | 7.9% | 4 | 6.6K | 7.9% | 5 | | May 2026 | 8.1K | 10% | 3 | 6.6K | 8.2% | 5 | | Jun 2026 | 6.6K | 9% | 3 | 6.6K | 9% | 5 | | Jul 2026 | 6.6K | 9.3% | 3 | 6.6K | 9.3% | 5 | | Aug 2026 | 6.6K | 8.7% | 3 | 6.6K | 8.7% | 5 | | Sep 2026 | 5.4K | 7.4% | 5 | 6.6K | 9.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Casamigos’ and Montelobos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Casamigos**: Measured on the search term “casamigos mezcal”. - **Montelobos**: Measured on the search term “montelobos”. - [Casamigos profile](/demand/global-en/brands/casamigos) - [Montelobos profile](/demand/global-en/brands/montelobos) - [All mezcal brands worldwide](/demand/global-en/categories/mezcal-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Casamigos or Montelobos more popular in search? In September 2026, Montelobos had more branded searches than Casamigos among mezcal brands worldwide. Montelobos had about 6,600 branded searches, while Casamigos had 5,400. Montelobos made up 9.1% of all mezcal brand searches we track, and Casamigos accounted for 7.4%. ## Cite this page Brandwave. "Casamigos vs Montelobos: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/casamigos-vs-montelobos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/casamigos-vs-montelobos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.