---
title: "Casamigos vs Jose Cuervo: Which is searched more?"
description: "Which is more popular in search, Casamigos or Jose Cuervo? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/casamigos-vs-jose-cuervo"
publisher: "Brandwave"
---

# Casamigos vs Jose Cuervo: Which is searched more?

Which is more popular in search, Casamigos or Jose Cuervo? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Casamigos and Jose Cuervo
- **Competitive set**: Tequila brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Casamigos Share of Search**: 11.8%
- **Jose Cuervo Share of Search**: 14.4%

## Which is more popular in search, Casamigos or Jose Cuervo?

- In September 2026, Jose Cuervo had more branded searches than Casamigos among tequila brands worldwide. Jose Cuervo was estimated to have 201K branded searches compared to Casamigos’ 165K, and held a 14.4% Share of Search versus Casamigos’ 11.8%.
- The lead changed hands 2 times in the 12 months ending September 2026: Casamigos took it in June 2026, Jose Cuervo took it in August 2026.
- Across the 12 months ending September 2026, Casamigos’ estimated Share of Search among tequila brands worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Jose Cuervo’s estimated Share of Search among tequila brands worldwide moved from 12% to 14.4%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for tequila brands worldwide in September 2026?

- Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | Casamigos estimated searches | Casamigos Share of Search | Casamigos rank | Jose Cuervo estimated searches | Jose Cuervo Share of Search | Jose Cuervo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 12% | 2 | 201K | 12% | 3 |
| Nov 2025 | 201K | 13.4% | 2 | 201K | 13.4% | 3 |
| Dec 2025 | 201K | 9.9% | 4 | 301K | 14.9% | 2 |
| Jan 2026 | 165K | 11.6% | 3 | 201K | 14.1% | 2 |
| Feb 2026 | 165K | 13.6% | 2 | 165K | 13.6% | 3 |
| Mar 2026 | 165K | 12.3% | 2 | 165K | 12.3% | 3 |
| Apr 2026 | 165K | 12% | 3 | 201K | 14.6% | 2 |
| May 2026 | 201K | 12.5% | 2 | 201K | 12.5% | 3 |
| Jun 2026 | 246K | 15.1% | 2 | 201K | 12.4% | 3 |
| Jul 2026 | 201K | 12.7% | 2 | 201K | 12.7% | 3 |
| Aug 2026 | 165K | 11.8% | 3 | 201K | 14.4% | 2 |
| Sep 2026 | 165K | 11.8% | 3 | 201K | 14.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Casamigos’ and Jose Cuervo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Casamigos**: Measured on the search term “casamigos”.
- **Jose Cuervo**: Measured on the search term “jose cuervo”.

- [Casamigos profile](/demand/global-en/brands/casamigos)
- [Jose Cuervo profile](/demand/global-en/brands/jose-cuervo)
- [All tequila brands worldwide](/demand/global-en/categories/tequila-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Casamigos or Jose Cuervo?

In September 2026, Jose Cuervo had more branded searches than Casamigos among tequila brands worldwide. Jose Cuervo was estimated to have 201K branded searches compared to Casamigos’ 165K, and held a 14.4% Share of Search versus Casamigos’ 11.8%.

## Cite this page

Brandwave. "Casamigos vs Jose Cuervo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/casamigos-vs-jose-cuervo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/casamigos-vs-jose-cuervo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.