---
title: "Casamigos vs Don Julio: Which is searched more?"
description: "Which is more popular in search, Casamigos or Don Julio? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/casamigos-vs-don-julio"
publisher: "Brandwave"
---

# Casamigos vs Don Julio: Which is searched more?

Which is more popular in search, Casamigos or Don Julio? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Casamigos and Don Julio
- **Competitive set**: Tequila brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Casamigos Share of Search**: 11.8%
- **Don Julio Share of Search**: 48.3%

## Which is more popular in search, Casamigos or Don Julio?

- In September 2026, Don Julio had more branded searches than Casamigos among tequila brands worldwide. Don Julio was estimated to have 673K branded searches compared to Casamigos’ 165K, and held a 48.3% Share of Search versus Casamigos’ 11.8%.
- Don Julio was ahead of Casamigos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Casamigos’ estimated Share of Search among tequila brands worldwide moved from 12% to 11.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Don Julio’s estimated Share of Search among tequila brands worldwide moved from 49.3% to 48.3%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for tequila brands worldwide in September 2026?

- Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
- Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | Casamigos estimated searches | Casamigos Share of Search | Casamigos rank | Don Julio estimated searches | Don Julio Share of Search | Don Julio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 12% | 2 | 823K | 49.3% | 1 |
| Nov 2025 | 201K | 13.4% | 2 | 673K | 45% | 1 |
| Dec 2025 | 201K | 9.9% | 4 | 1M | 49.4% | 1 |
| Jan 2026 | 165K | 11.6% | 3 | 673K | 47.3% | 1 |
| Feb 2026 | 165K | 13.6% | 2 | 550K | 45.2% | 1 |
| Mar 2026 | 165K | 12.3% | 2 | 673K | 50.3% | 1 |
| Apr 2026 | 165K | 12% | 3 | 673K | 49% | 1 |
| May 2026 | 201K | 12.5% | 2 | 823K | 51.3% | 1 |
| Jun 2026 | 246K | 15.1% | 2 | 823K | 50.6% | 1 |
| Jul 2026 | 201K | 12.7% | 2 | 823K | 52.1% | 1 |
| Aug 2026 | 165K | 11.8% | 3 | 673K | 48.3% | 1 |
| Sep 2026 | 165K | 11.8% | 3 | 673K | 48.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Casamigos’ and Don Julio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Casamigos**: Measured on the search term “casamigos”.
- **Don Julio**: Measured on the search term “don julio”.

- [Casamigos profile](/demand/global-en/brands/casamigos)
- [Don Julio profile](/demand/global-en/brands/don-julio)
- [All tequila brands worldwide](/demand/global-en/categories/tequila-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Casamigos or Don Julio?

In September 2026, Don Julio had more branded searches than Casamigos among tequila brands worldwide. Don Julio was estimated to have 673K branded searches compared to Casamigos’ 165K, and held a 48.3% Share of Search versus Casamigos’ 11.8%.

## Cite this page

Brandwave. "Casamigos vs Don Julio: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/casamigos-vs-don-julio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/casamigos-vs-don-julio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.