--- title: "CARTO vs Unacast: Which is searched more?" description: "Is CARTO or Unacast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foot traffic analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carto-vs-unacast" publisher: "Brandwave" --- # CARTO vs Unacast: Which is searched more? Is CARTO or Unacast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foot traffic analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CARTO and Unacast - **Competitive set**: Foot traffic analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **CARTO Share of Search**: 31% - **Unacast Share of Search**: 0.77% ## Is CARTO or Unacast more popular in search? - In September 2026, CARTO had more branded searches than Unacast among foot traffic analytics platforms worldwide. CARTO had about 40,500 branded searches, while Unacast had 1,000. CARTO made up 31% of all foot traffic analytics platform searches we track, and Unacast accounted for 0.77%. - CARTO was ahead of Unacast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CARTO’s share of searches among foot traffic analytics platforms worldwide moved from 28.5% to 31%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Unacast’s share of searches among foot traffic analytics platforms worldwide moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top foot traffic analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unacast was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CARTO was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Unacast was listed before CARTO in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Placer.ai | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Unacast | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | CARTO | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | RetailNext | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Foursquare | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | SafeGraph | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Advan | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about foot traffic analytics platforms - Asked ChatGPT "Which foot traffic analytics platform should I use?": 1. Placer.ai, 2. RetailNext, 3. Unacast - Asked ChatGPT "What are the best foot traffic analytics platforms?": 1. Placer.ai, 2. RetailNext, 3. Unacast - Asked ChatGPT "What's the best foot traffic analytics platform for store visits?": 1. Placer.ai, 2. Foursquare - Searched Google, AI Overview "location analytics platform": 1. Placer.ai, 2. CARTO, 3. Unacast - Searched Google, AI Overview "foot traffic analytics platforms": 1. Placer.ai, 2. Unacast, 3. CARTO, 4. SafeGraph, 5. Foursquare, 6. Advan Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for foot traffic analytics platforms worldwide in September 2026? - In September 2026, CARTO lost share of searches among foot traffic analytics platforms worldwide, from 38.3% to 31%. - Estimated monthly branded searches for Unacast worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | CARTO estimated searches | CARTO Share of Search | CARTO rank | Unacast estimated searches | Unacast Share of Search | Unacast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 28.5% | 2 | 1.3K | 1.1% | 6 | | Nov 2025 | 33.1K | 29.5% | 2 | 1K | 0.89% | 6 | | Dec 2025 | 27.1K | 26.3% | 2 | 880 | 0.85% | 6 | | Jan 2026 | 33.1K | 29.4% | 2 | 1K | 0.89% | 6 | | Feb 2026 | 27.1K | 22.7% | 2 | 1K | 0.84% | 6 | | Mar 2026 | 33.1K | 20.1% | 2 | 1K | 0.61% | 6 | | Apr 2026 | 33.1K | 26.4% | 2 | 880 | 0.7% | 6 | | May 2026 | 33.1K | 26.5% | 2 | 880 | 0.7% | 6 | | Jun 2026 | 27.1K | 25.7% | 2 | 880 | 0.83% | 6 | | Jul 2026 | 33.1K | 33.1% | 2 | 880 | 0.88% | 6 | | Aug 2026 | 40.5K | 38.3% | 2 | 880 | 0.83% | 6 | | Sep 2026 | 40.5K | 31% | 2 | 1K | 0.77% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using CARTO’s and Unacast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CARTO**: Measured on the search term “carto”. - **Unacast**: Measured on the search term “unacast”. - [CARTO profile](/demand/global-en/brands/carto) - [Unacast profile](/demand/global-en/brands/unacast) - [All foot traffic analytics platforms worldwide](/demand/global-en/categories/foot-traffic-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CARTO or Unacast more popular in search? In September 2026, CARTO had more branded searches than Unacast among foot traffic analytics platforms worldwide. CARTO had about 40,500 branded searches, while Unacast had 1,000. CARTO made up 31% of all foot traffic analytics platform searches we track, and Unacast accounted for 0.77%. ## Cite this page Brandwave. "CARTO vs Unacast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carto-vs-unacast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carto-vs-unacast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.