---
title: "Carters vs ITM: Which is more popular by branded search?"
description: "Which is more popular in search, Carters or ITM? Compare estimated monthly branded-search demand and Share of Search inside the Timber merchant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carters-vs-itm"
publisher: "Brandwave"
---

# Carters vs ITM: Which is more popular by branded search?

Which is more popular in search, Carters or ITM? Compare estimated monthly branded-search demand and Share of Search inside the Timber merchant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carters and ITM
- **Competitive set**: Timber merchant brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Carters Share of Search**: 34.7%
- **ITM Share of Search**: 2.6%

## Which is more popular in search, Carters or ITM?

- In August 2026, Carters had more branded searches than ITM among timber merchant brands worldwide. Carters was estimated to have 2.2M branded searches compared to ITM’s 165K, and held a 34.7% Share of Search versus ITM’s 2.6%.
- Carters was ahead of ITM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carters’ estimated Share of Search among timber merchant brands worldwide moved from 31.1% to 34.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 11 months ending August 2026, ITM’s estimated Share of Search among timber merchant brands worldwide moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for timber merchant brands worldwide in August 2026?

- In August 2026, Carters gained estimated Share of Search among timber merchant brands worldwide, from 30.9% to 34.7%.
- Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Carters estimated searches | Carters Share of Search | Carters rank | ITM estimated searches | ITM Share of Search | ITM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 31.1% | 2 | 201K | 2.3% | 4 |
| Nov 2025 | 3.4M | 35.6% | 2 | 201K | 2.1% | 4 |
| Dec 2025 | 2.7M | 27.2% | 2 | 165K | 1.6% | 4 |
| Jan 2026 | 2.2M | 27% | 2 | 201K | 2.4% | 4 |
| Feb 2026 | 2.2M | 31% | 2 | 201K | 2.8% | 4 |
| Mar 2026 | 2.2M | 31.1% | 2 | 165K | 2.3% | 4 |
| Apr 2026 | 2.2M | 31% | 2 | 201K | 2.8% | 4 |
| May 2026 | 2.2M | 34.5% | 2 | 201K | 3.1% | 4 |
| Jun 2026 | 1.8M | 30.7% | 2 | 201K | 3.4% | 4 |
| Jul 2026 | 1.8M | 30.9% | 2 | 165K | 2.8% | 4 |
| Aug 2026 | 2.2M | 34.7% | 2 | 165K | 2.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carters’ and ITM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carters**: Measured on the search term “carters”.
- **ITM**: Measured on the search term “itm”.

- [Carters profile](/demand/global-en/brands/carters)
- [ITM profile](/demand/global-en/brands/itm)
- [All timber merchant brands worldwide](/demand/global-en/categories/timber-merchant-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carters or ITM?

In August 2026, Carters had more branded searches than ITM among timber merchant brands worldwide. Carters was estimated to have 2.2M branded searches compared to ITM’s 165K, and held a 34.7% Share of Search versus ITM’s 2.6%.

## Cite this page

Brandwave. "Carters vs ITM: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carters-vs-itm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carters-vs-itm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.