--- title: "Carter's vs Hanna Andersson: Which is searched more?" description: "Is Carter's or Hanna Andersson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carters-baby-vs-hanna-andersson" publisher: "Brandwave" --- # Carter's vs Hanna Andersson: Which is searched more? Is Carter's or Hanna Andersson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carter's and Hanna Andersson - **Competitive set**: Kids clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Carter's Share of Search**: 61.8% - **Hanna Andersson Share of Search**: 4.5% ## Is Carter's or Hanna Andersson more popular in search? - In September 2026, Carter's had more branded searches than Hanna Andersson among kids clothing brands worldwide. Carter's had about 2.7 million branded searches, while Hanna Andersson had 201,000. Carter's made up 61.8% of all kids clothing brand searches we track, and Hanna Andersson accounted for 4.5%. - Carter's was ahead of Hanna Andersson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carter's’ share of searches among kids clothing brands worldwide moved from 58.1% to 61.8%, and its estimated monthly branded searches held steady at 2.7M. - Across the 12 months ending September 2026, Hanna Andersson’s share of searches among kids clothing brands worldwide moved from 7.8% to 4.5%, and its estimated monthly branded searches moved from 368K to 201K. ## Top kids clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carter's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hanna Andersson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carter's was listed before Hanna Andersson in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carter's | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Old Navy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hanna Andersson | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Primary | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cat & Jack | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gap Kids | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Tea Collection | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mini Boden | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Janie and Jack | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Petit Bateau | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JoJo Maman Bébé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OshKosh B’gosh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polarn O. Pyret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frugi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids clothing brands - Asked ChatGPT "Which kids clothing brand should I buy?": 1. Cat & Jack, 2. Carter's, 3. Old Navy, 4. Hanna Andersson, 5. Gap Kids - Asked ChatGPT "What are the best kids clothing brands?": 1. Carter's, 2. Primary, 3. Hanna Andersson, 4. Gap Kids, 5. Old Navy, 6. Tea Collection, 7. Patagonia, 8. Cat & Jack, 9. Mini Boden, 10. Janie and Jack - Asked ChatGPT "What's the best kids clothing brand for clothes that last?": 1. Hanna Andersson, 2. Primary, 3. Patagonia, 4. Old Navy - Searched Google, AI Overview "kids clothes": 1. Old Navy - Searched Google, AI Overview "toddler clothes": 1. Old Navy, 2. Carter's, 3. Cat & Jack Not named in any answer: Petit Bateau, JoJo Maman Bébé, OshKosh B’gosh, Polarn O. Pyret and Frugi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for kids clothing brands worldwide in September 2026? - In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%. - In September 2026, Hanna Andersson lost share of searches among kids clothing brands worldwide, from 5.1% to 4.5%. ## Month by month | Month | Carter's estimated searches | Carter's Share of Search | Carter's rank | Hanna Andersson estimated searches | Hanna Andersson Share of Search | Hanna Andersson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 58.1% | 1 | 368K | 7.8% | 3 | | Nov 2025 | 3.4M | 57.5% | 1 | 450K | 7.7% | 3 | | Dec 2025 | 2.7M | 59.9% | 1 | 301K | 6.6% | 3 | | Jan 2026 | 2.2M | 55.1% | 1 | 201K | 4.9% | 4 | | Feb 2026 | 2.2M | 61.7% | 1 | 165K | 4.5% | 5 | | Mar 2026 | 2.2M | 55.6% | 1 | 201K | 5% | 5 | | Apr 2026 | 2.2M | 60.4% | 1 | 165K | 4.4% | 4 | | May 2026 | 2.2M | 58.2% | 1 | 201K | 5.2% | 4 | | Jun 2026 | 1.8M | 55.4% | 1 | 165K | 5% | 4 | | Jul 2026 | 1.8M | 53.2% | 1 | 165K | 4.8% | 5 | | Aug 2026 | 2.2M | 56.3% | 1 | 201K | 5.1% | 5 | | Sep 2026 | 2.7M | 61.8% | 1 | 201K | 4.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Carter's’ and Hanna Andersson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carter's**: Measured on the search term “carters”. - **Hanna Andersson**: Measured on the search term “hanna andersson”. - [Carter's profile](/demand/global-en/brands/carters-baby) - [Hanna Andersson profile](/demand/global-en/brands/hanna-andersson) - [All kids clothing brands worldwide](/demand/global-en/categories/kids-clothing-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carter's or Hanna Andersson more popular in search? In September 2026, Carter's had more branded searches than Hanna Andersson among kids clothing brands worldwide. Carter's had about 2.7 million branded searches, while Hanna Andersson had 201,000. Carter's made up 61.8% of all kids clothing brand searches we track, and Hanna Andersson accounted for 4.5%. ## Cite this page Brandwave. "Carter's vs Hanna Andersson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carters-baby-vs-hanna-andersson This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carters-baby-vs-hanna-andersson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.