--- title: "Carta vs Global Shares: Which is more popular by branded search?" description: "Which is more popular in search, Carta or Global Shares? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carta-vs-global-shares" publisher: "Brandwave" --- # Carta vs Global Shares: Which is more popular by branded search? Which is more popular in search, Carta or Global Shares? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carta and Global Shares - **Competitive set**: Equity management platforms - **Market**: Global - **Month measured**: Aug 2026 - **Carta Share of Search**: 12.9% - **Global Shares Share of Search**: 24.1% ## Which is more popular in search, Carta or Global Shares? - In August 2026, Global Shares had more branded searches than Carta among equity management platforms worldwide. Global Shares was estimated to have 3.8K branded searches compared to Carta’s 2K, and held a 24.1% Share of Search versus Carta’s 12.9%. - Global Shares was ahead of Carta in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide moved from 7.8% to 12.9%, and its estimated monthly branded searches moved from 1.7K to 2K. - Across the 11 months ending August 2026, Global Shares’ estimated Share of Search among equity management platforms worldwide moved from 51% to 24.1%, and its estimated monthly branded searches moved from 11K to 3.8K. ## How did search popularity change for equity management platforms worldwide in August 2026? - In August 2026, Global Shares lost estimated Share of Search among equity management platforms worldwide, from 26.7% to 24.1%. - In August 2026, Carta lost estimated Share of Search among equity management platforms worldwide, from 14.2% to 12.9%. ## Month by month | Month | Carta estimated searches | Carta Share of Search | Carta rank | Global Shares estimated searches | Global Shares Share of Search | Global Shares rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 7.8% | 4 | 11K | 51% | 1 | | Nov 2025 | 1.5K | 7.1% | 4 | 9.1K | 43.7% | 1 | | Dec 2025 | 1.5K | 8.7% | 4 | 7.5K | 42.7% | 1 | | Jan 2026 | 1.7K | 8.8% | 4 | 7.5K | 38.3% | 2 | | Feb 2026 | 1.9K | 10.4% | 3 | 6.2K | 33.7% | 2 | | Mar 2026 | 2.4K | 10.6% | 4 | 7.2K | 32.4% | 2 | | Apr 2026 | 2.7K | 14.2% | 3 | 5.8K | 30.9% | 2 | | May 2026 | 2.3K | 12.6% | 3 | 5.8K | 31.9% | 2 | | Jun 2026 | 2.5K | 13.6% | 3 | 5.7K | 30.7% | 2 | | Jul 2026 | 2.5K | 14.2% | 3 | 4.7K | 26.7% | 2 | | Aug 2026 | 2K | 12.9% | 3 | 3.8K | 24.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Carta’s and Global Shares’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carta**: Measured on the search terms “carta cap table”, “carta com” and “carta equity management”, summed into one figure. - **Global Shares**: Measured on the search terms “global shares”, “global shares app”, “global shares equity”, “global shares software”, “globalshares” and “globalshares com”, summed into one figure. - [Carta profile](/demand/global-en/brands/carta) - [Global Shares profile](/demand/global-en/brands/global-shares) - [All equity management platforms worldwide](/demand/global-en/categories/equity-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Carta or Global Shares? In August 2026, Global Shares had more branded searches than Carta among equity management platforms worldwide. Global Shares was estimated to have 3.8K branded searches compared to Carta’s 2K, and held a 24.1% Share of Search versus Carta’s 12.9%. ## Cite this page Brandwave. "Carta vs Global Shares: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carta-vs-global-shares This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carta-vs-global-shares. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.