---
title: "Carta vs Eqvista: Which is more popular by branded search?"
description: "Which is more popular in search, Carta or Eqvista? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carta-vs-eqvista"
publisher: "Brandwave"
---

# Carta vs Eqvista: Which is more popular by branded search?

Which is more popular in search, Carta or Eqvista? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carta and Eqvista
- **Competitive set**: Equity management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Carta Share of Search**: 12.9%
- **Eqvista Share of Search**: 10.2%

## Which is more popular in search, Carta or Eqvista?

- In August 2026, Carta had more branded searches than Eqvista among equity management platforms worldwide. Carta was estimated to have 2K branded searches compared to Eqvista’s 1.6K, and held a 12.9% Share of Search versus Eqvista’s 10.2%.
- The lead changed hands once in the 11 months ending August 2026: Carta took it in April 2026.
- Across the 11 months ending August 2026, Carta’s estimated Share of Search among equity management platforms worldwide moved from 7.8% to 12.9%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Eqvista’s estimated Share of Search among equity management platforms worldwide moved from 8.9% to 10.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for equity management platforms worldwide in August 2026?

- In August 2026, Carta lost estimated Share of Search among equity management platforms worldwide, from 14.2% to 12.9%.
- In August 2026, Eqvista lost estimated Share of Search among equity management platforms worldwide, from 11% to 10.2%.

## Month by month

| Month | Carta estimated searches | Carta Share of Search | Carta rank | Eqvista estimated searches | Eqvista Share of Search | Eqvista rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 7.8% | 4 | 1.9K | 8.9% | 3 |
| Nov 2025 | 1.5K | 7.1% | 4 | 1.9K | 9.2% | 3 |
| Dec 2025 | 1.5K | 8.7% | 4 | 1.6K | 9.2% | 3 |
| Jan 2026 | 1.7K | 8.8% | 4 | 1.9K | 9.8% | 3 |
| Feb 2026 | 1.9K | 10.4% | 3 | 1.9K | 10.4% | 4 |
| Mar 2026 | 2.4K | 10.6% | 4 | 2.4K | 11% | 3 |
| Apr 2026 | 2.7K | 14.2% | 3 | 1.9K | 10.1% | 4 |
| May 2026 | 2.3K | 12.6% | 3 | 1.6K | 9% | 4 |
| Jun 2026 | 2.5K | 13.6% | 3 | 1.9K | 10.4% | 4 |
| Jul 2026 | 2.5K | 14.2% | 3 | 1.9K | 11% | 4 |
| Aug 2026 | 2K | 12.9% | 3 | 1.6K | 10.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carta’s and Eqvista’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carta**: Measured on the search terms “carta cap table”, “carta com” and “carta equity management”, summed into one figure.
- **Eqvista**: Measured on the search terms “eqvista” and “eqvista com”, summed into one figure.

- [Carta profile](/demand/global-en/brands/carta)
- [Eqvista profile](/demand/global-en/brands/eqvista)
- [All equity management platforms worldwide](/demand/global-en/categories/equity-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carta or Eqvista?

In August 2026, Carta had more branded searches than Eqvista among equity management platforms worldwide. Carta was estimated to have 2K branded searches compared to Eqvista’s 1.6K, and held a 12.9% Share of Search versus Eqvista’s 10.2%.

## Cite this page

Brandwave. "Carta vs Eqvista: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carta-vs-eqvista

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carta-vs-eqvista. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.