---
title: "Carr's vs Jacob's: Which is more popular by branded search?"
description: "Which is more popular in search, Carr's or Jacob's? Compare estimated monthly branded-search demand and Share of Search inside the Crackers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carrs-vs-jacobs"
publisher: "Brandwave"
---

# Carr's vs Jacob's: Which is more popular by branded search?

Which is more popular in search, Carr's or Jacob's? Compare estimated monthly branded-search demand and Share of Search inside the Crackers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carr's and Jacob's
- **Competitive set**: Crackers
- **Market**: Global
- **Month measured**: Aug 2026
- **Carr's Share of Search**: 3.1%
- **Jacob's Share of Search**: 15.3%

## Which is more popular in search, Carr's or Jacob's?

- In August 2026, Jacob's had more branded searches than Carr's among crackers worldwide. Jacob's was estimated to have 673K branded searches compared to Carr's’ 135K, and held a 15.3% Share of Search versus Carr's’ 3.1%.
- Jacob's was ahead of Carr's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carr's’ estimated Share of Search among crackers worldwide moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Jacob's’ estimated Share of Search among crackers worldwide moved from 11% to 15.3%, and its estimated monthly branded searches moved from 550K to 673K.

## How did search popularity change for crackers worldwide in August 2026?

- In August 2026, Jacob's lost estimated Share of Search among crackers worldwide, from 20.1% to 15.3%.
- In August 2026, Carr's lost estimated Share of Search among crackers worldwide, from 4.9% to 3.1%.

## Month by month

| Month | Carr's estimated searches | Carr's Share of Search | Carr's rank | Jacob's estimated searches | Jacob's Share of Search | Jacob's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 2.7% | 3 | 550K | 11% | 2 |
| Nov 2025 | 135K | 2.3% | 3 | 550K | 9.3% | 2 |
| Dec 2025 | 135K | 1.9% | 3 | 550K | 7.8% | 2 |
| Jan 2026 | 135K | 1.9% | 3 | 550K | 7.8% | 2 |
| Feb 2026 | 110K | 1.9% | 3 | 550K | 9.3% | 2 |
| Mar 2026 | 135K | 2.3% | 3 | 550K | 9.3% | 2 |
| Apr 2026 | 135K | 1.9% | 3 | 550K | 7.8% | 2 |
| May 2026 | 135K | 1.6% | 3 | 450K | 5.4% | 2 |
| Jun 2026 | 165K | 7.1% | 3 | 450K | 19.2% | 2 |
| Jul 2026 | 135K | 4.9% | 3 | 550K | 20.1% | 2 |
| Aug 2026 | 135K | 3.1% | 3 | 673K | 15.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carr's’ and Jacob's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carr's**: Measured on the search term “carr's”.
- **Jacob's**: Measured on the search term “jacob's”.

- [Carr's profile](/demand/global-en/brands/carrs)
- [Jacob's profile](/demand/global-en/brands/jacobs)
- [All crackers worldwide](/demand/global-en/categories/crackers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carr's or Jacob's?

In August 2026, Jacob's had more branded searches than Carr's among crackers worldwide. Jacob's was estimated to have 673K branded searches compared to Carr's’ 135K, and held a 15.3% Share of Search versus Carr's’ 3.1%.

## Cite this page

Brandwave. "Carr's vs Jacob's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carrs-vs-jacobs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carrs-vs-jacobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.