--- title: "Carolina Herrera vs Le Labo: Which is searched more?" description: "Is Carolina Herrera or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carolina-herrera-vs-le-labo" publisher: "Brandwave" --- # Carolina Herrera vs Le Labo: Which is searched more? Is Carolina Herrera or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carolina Herrera and Le Labo - **Competitive set**: Fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Carolina Herrera Share of Search**: 7.9% - **Le Labo Share of Search**: 5.2% ## Is Carolina Herrera or Le Labo more popular in search? - In September 2026, Carolina Herrera had more branded searches than Le Labo among fragrance brands worldwide. Carolina Herrera had about 1.5 million branded searches, while Le Labo had 1 million. Carolina Herrera made up 7.9% of all fragrance brand searches we track, and Le Labo accounted for 5.2%. - Carolina Herrera was ahead of Le Labo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carolina Herrera’s share of searches among fragrance brands worldwide moved from 6.3% to 7.9%, and its estimated monthly branded searches moved from 1.2M to 1.5M. - Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 823K to 1M. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Labo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Carolina Herrera was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Le Labo was listed before Carolina Herrera in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dior | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yves Saint Laurent | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Maison Francis Kurkdjian | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tom Ford | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Armani Beauty | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Labo | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gucci | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Versace | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Byredo | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Lattafa | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Carolina Herrera | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rabanne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which fragrance brand should I buy?": 1. Chanel, 2. Dior, 3. Lattafa, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best fragrance brands?": 1. Dior, 2. Chanel, 3. Maison Francis Kurkdjian, 4. Tom Ford, 5. Le Labo, 6. Yves Saint Laurent, 7. Armani Beauty, 8. Versace, 9. Lattafa - Asked ChatGPT "What's the best fragrance brand for everyday wear?": 1. Armani Beauty, 2. Chanel - Searched Google, AI Overview "fragrance brands": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Le Labo, 5. Maison Francis Kurkdjian, 6. Byredo, 7. Gucci, 8. Tom Ford, 9. Versace - Searched Google, AI Overview "perfume brands for women": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Gucci, 5. Tom Ford, 6. Carolina Herrera, 7. Versace, 8. Maison Francis Kurkdjian, 9. Byredo, 10. Le Labo Not named in any answer: Jo Malone, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fragrance brands worldwide in September 2026? - In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 7.9% of the searches. - In September 2026, Tom Ford overtook Versace and 2 others to rank 4th among fragrance brands worldwide, with 6.4% of the searches. - Estimated monthly branded searches for Le Labo worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026. ## Month by month | Month | Carolina Herrera estimated searches | Carolina Herrera Share of Search | Carolina Herrera rank | Le Labo estimated searches | Le Labo Share of Search | Le Labo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 6.3% | 4 | 823K | 4.2% | 8 | | Nov 2025 | 1.5M | 7.2% | 4 | 1M | 4.8% | 9 | | Dec 2025 | 1.8M | 7% | 4 | 1.2M | 4.7% | 9 | | Jan 2026 | 1M | 4.1% | 6 | 823K | 3.3% | 8 | | Feb 2026 | 1M | 5.6% | 4 | 823K | 4.6% | 8 | | Mar 2026 | 1M | 5.1% | 5 | 823K | 4.2% | 8 | | Apr 2026 | 1M | 5.4% | 4 | 823K | 4.4% | 8 | | May 2026 | 1M | 4.6% | 5 | 823K | 3.8% | 8 | | Jun 2026 | 823K | 3.8% | 5 | 823K | 3.8% | 6 | | Jul 2026 | 823K | 4.5% | 6 | 823K | 4.5% | 7 | | Aug 2026 | 1M | 5.4% | 5 | 1M | 5.4% | 6 | | Sep 2026 | 1.5M | 7.9% | 3 | 1M | 5.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Carolina Herrera’s and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carolina Herrera**: Measured on the search term “carolina herrera”. - **Le Labo**: Measured on the search term “le labo”. - [Carolina Herrera profile](/demand/global-en/brands/carolina-herrera) - [Le Labo profile](/demand/global-en/brands/le-labo) - [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carolina Herrera or Le Labo more popular in search? In September 2026, Carolina Herrera had more branded searches than Le Labo among fragrance brands worldwide. Carolina Herrera had about 1.5 million branded searches, while Le Labo had 1 million. Carolina Herrera made up 7.9% of all fragrance brand searches we track, and Le Labo accounted for 5.2%. ## Cite this page Brandwave. "Carolina Herrera vs Le Labo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carolina-herrera-vs-le-labo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carolina-herrera-vs-le-labo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.