---
title: "Carmex vs Nivea: Which is more popular by branded search?"
description: "Which is more popular in search, Carmex or Nivea? Compare estimated monthly branded-search demand and Share of Search inside the Lip balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carmex-vs-nivea"
publisher: "Brandwave"
---

# Carmex vs Nivea: Which is more popular by branded search?

Which is more popular in search, Carmex or Nivea? Compare estimated monthly branded-search demand and Share of Search inside the Lip balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carmex and Nivea
- **Competitive set**: Lip balm brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Carmex Share of Search**: 4.8%
- **Nivea Share of Search**: 35.9%

## Which is more popular in search, Carmex or Nivea?

- In August 2026, Nivea had more branded searches than Carmex among lip balm brands worldwide. Nivea was estimated to have 673K branded searches compared to Carmex’s 90.5K, and held a 35.9% Share of Search versus Carmex’s 4.8%.
- Nivea was ahead of Carmex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide moved from 7.3% to 4.8%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide moved from 29.7% to 35.9%, and its estimated monthly branded searches moved from 550K to 673K.

## How did search popularity change for lip balm brands worldwide in August 2026?

- In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%.
- In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%.
- Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026.

## Month by month

| Month | Carmex estimated searches | Carmex Share of Search | Carmex rank | Nivea estimated searches | Nivea Share of Search | Nivea rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 7.3% | 4 | 550K | 29.7% | 2 |
| Nov 2025 | 165K | 7.2% | 4 | 673K | 29.2% | 2 |
| Dec 2025 | 165K | 7.7% | 4 | 550K | 25.7% | 2 |
| Jan 2026 | 165K | 7.4% | 4 | 673K | 30.3% | 2 |
| Feb 2026 | 135K | 7.4% | 4 | 550K | 30.2% | 2 |
| Mar 2026 | 135K | 7.4% | 4 | 550K | 30.2% | 2 |
| Apr 2026 | 110K | 6.1% | 4 | 550K | 30.6% | 2 |
| May 2026 | 110K | 6.8% | 4 | 550K | 34% | 2 |
| Jun 2026 | 90.5K | 5.8% | 4 | 550K | 35.4% | 2 |
| Jul 2026 | 90.5K | 4.9% | 4 | 823K | 44.6% | 1 |
| Aug 2026 | 90.5K | 4.8% | 4 | 673K | 35.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carmex’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carmex**: Measured on the search term “carmex”.
- **Nivea**: Measured on the search term “nivea”.

- [Carmex profile](/demand/global-en/brands/carmex)
- [Nivea profile](/demand/global-en/brands/nivea)
- [All lip balm brands worldwide](/demand/global-en/categories/lip-balm-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carmex or Nivea?

In August 2026, Nivea had more branded searches than Carmex among lip balm brands worldwide. Nivea was estimated to have 673K branded searches compared to Carmex’s 90.5K, and held a 35.9% Share of Search versus Carmex’s 4.8%.

## Cite this page

Brandwave. "Carmex vs Nivea: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carmex-vs-nivea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carmex-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.