---
title: "Carlton vs Victor: Which is more popular by branded search?"
description: "Which is more popular in search, Carlton or Victor? Compare estimated monthly branded-search demand and Share of Search inside the Badminton shuttles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carlton-vs-victor-badminton"
publisher: "Brandwave"
---

# Carlton vs Victor: Which is more popular by branded search?

Which is more popular in search, Carlton or Victor? Compare estimated monthly branded-search demand and Share of Search inside the Badminton shuttles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carlton and Victor
- **Competitive set**: Badminton shuttles
- **Market**: Global
- **Month measured**: Aug 2026
- **Carlton Share of Search**: 33.7%
- **Victor Share of Search**: 1.4%

## Which is more popular in search, Carlton or Victor?

- In August 2026, Carlton had more branded searches than Victor among badminton shuttles worldwide. Carlton was estimated to have 368K branded searches compared to Victor’s 14.8K, and held a 33.7% Share of Search versus Victor’s 1.4%.
- Carlton was ahead of Victor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton shuttles worldwide moved from 24.2% to 33.7%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 11 months ending August 2026, Victor’s estimated Share of Search among badminton shuttles worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for badminton shuttles worldwide in August 2026?

- In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton shuttles worldwide, at 33.7%.
- Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Month by month

| Month | Carlton estimated searches | Carlton Share of Search | Carlton rank | Victor estimated searches | Victor Share of Search | Victor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 24.2% | 2 | 18.1K | 1.8% | 5 |
| Nov 2025 | 246K | 25.5% | 2 | 18.1K | 1.9% | 5 |
| Dec 2025 | 246K | 24.2% | 2 | 14.8K | 1.5% | 5 |
| Jan 2026 | 201K | 20.1% | 2 | 14.8K | 1.5% | 5 |
| Feb 2026 | 246K | 24.3% | 2 | 12.1K | 1.2% | 5 |
| Mar 2026 | 301K | 29.6% | 2 | 14.8K | 1.5% | 5 |
| Apr 2026 | 301K | 29.6% | 2 | 14.8K | 1.5% | 5 |
| May 2026 | 301K | 29.6% | 2 | 14.8K | 1.5% | 5 |
| Jun 2026 | 301K | 19.8% | 3 | 12.1K | 0.79% | 5 |
| Jul 2026 | 301K | 29.5% | 2 | 12.1K | 1.2% | 5 |
| Aug 2026 | 368K | 33.7% | 1 | 14.8K | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carlton’s and Victor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carlton**: Measured on the search term “carlton”.
- **Victor**: Measured on the search term “victor badminton”.

- [Carlton profile](/demand/global-en/brands/carlton)
- [Victor profile](/demand/global-en/brands/victor-badminton)
- [All badminton shuttles worldwide](/demand/global-en/categories/badminton-shuttles): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carlton or Victor?

In August 2026, Carlton had more branded searches than Victor among badminton shuttles worldwide. Carlton was estimated to have 368K branded searches compared to Victor’s 14.8K, and held a 33.7% Share of Search versus Victor’s 1.4%.

## Cite this page

Brandwave. "Carlton vs Victor: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carlton-vs-victor-badminton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carlton-vs-victor-badminton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.