---
title: "Carlson vs Topcon: Which is more popular by branded search?"
description: "Which is more popular in search, Carlson or Topcon? Compare estimated monthly branded-search demand and Share of Search inside the Surveying software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carlson-vs-topcon"
publisher: "Brandwave"
---

# Carlson vs Topcon: Which is more popular by branded search?

Which is more popular in search, Carlson or Topcon? Compare estimated monthly branded-search demand and Share of Search inside the Surveying software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carlson and Topcon
- **Competitive set**: Surveying software
- **Market**: Global
- **Month measured**: Aug 2026
- **Carlson Share of Search**: 7.9%
- **Topcon Share of Search**: 7.9%

## Which is more popular in search, Carlson or Topcon?

- In August 2026, Carlson and Topcon were level on Share of Search among surveying software worldwide, with an estimated 33.1K branded searches each, at 7.9% estimated Share of Search each.
- The lead changed hands 3 times in the 11 months ending August 2026: Topcon took it in January 2026, Carlson took it in March 2026, Topcon took it in May 2026.
- Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide moved from 6.7% to 7.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Topcon’s estimated Share of Search among surveying software worldwide moved from 6.7% to 7.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for surveying software worldwide in August 2026?

- Estimated monthly branded searches for Carlson worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Topcon worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Month by month

| Month | Carlson estimated searches | Carlson Share of Search | Carlson rank | Topcon estimated searches | Topcon Share of Search | Topcon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 6.7% | 3 | 40.5K | 6.7% | 4 |
| Nov 2025 | 40.5K | 7.2% | 3 | 40.5K | 7.2% | 4 |
| Dec 2025 | 40.5K | 8.6% | 3 | 33.1K | 7.1% | 4 |
| Jan 2026 | 33.1K | 6.6% | 4 | 40.5K | 8.1% | 3 |
| Feb 2026 | 33.1K | 6.6% | 4 | 40.5K | 8.1% | 3 |
| Mar 2026 | 49.5K | 8.1% | 3 | 40.5K | 6.6% | 4 |
| Apr 2026 | 40.5K | 7.2% | 3 | 40.5K | 7.2% | 4 |
| May 2026 | 33.1K | 6.6% | 4 | 40.5K | 8.1% | 3 |
| Jun 2026 | 33.1K | 7.2% | 4 | 40.5K | 8.8% | 3 |
| Jul 2026 | 33.1K | 7.9% | 3 | 33.1K | 7.9% | 4 |
| Aug 2026 | 33.1K | 7.9% | 3 | 33.1K | 7.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carlson’s and Topcon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carlson**: Measured on the search term “carlson”.
- **Topcon**: Measured on the search term “topcon”.

- [Carlson profile](/demand/global-en/brands/carlson)
- [Topcon profile](/demand/global-en/brands/topcon)
- [All surveying software worldwide](/demand/global-en/categories/surveying-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carlson or Topcon?

In August 2026, Carlson and Topcon were level on Share of Search among surveying software worldwide, with an estimated 33.1K branded searches each, at 7.9% estimated Share of Search each.

## Cite this page

Brandwave. "Carlson vs Topcon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carlson-vs-topcon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carlson-vs-topcon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.