--- title: "CARIUMA vs SAOLA: Which is searched more?" description: "Is CARIUMA or SAOLA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cariuma-vs-saola" publisher: "Brandwave" --- # CARIUMA vs SAOLA: Which is searched more? Is CARIUMA or SAOLA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CARIUMA and SAOLA - **Competitive set**: Sustainable sneaker brands - **Market**: Global - **Month measured**: Sep 2026 - **CARIUMA Share of Search**: 3.1% - **SAOLA Share of Search**: 0.43% ## Is CARIUMA or SAOLA more popular in search? - In September 2026, CARIUMA had more branded searches than SAOLA among sustainable sneaker brands worldwide. CARIUMA had about 22,200 branded searches, while SAOLA had 3,060. CARIUMA made up 3.1% of all sustainable sneaker brand searches we track, and SAOLA accounted for 0.43%. - CARIUMA was ahead of SAOLA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CARIUMA’s share of searches among sustainable sneaker brands worldwide moved from 4.7% to 3.1%, and its estimated monthly branded searches moved from 40.5K to 22.2K. - Across the 12 months ending September 2026, SAOLA’s share of searches among sustainable sneaker brands worldwide moved from 0.29% to 0.43%, and its estimated monthly branded searches moved from 2.6K to 3.1K. ## Top sustainable sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CARIUMA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SAOLA did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allbirds | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | VEJA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | CARIUMA | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Thousand Fell | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Nothing New | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Rothy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SAOLA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sustainable sneaker brands - Asked ChatGPT "Which sustainable sneaker brand should I buy?": 1. VEJA, 2. Allbirds, 3. CARIUMA - Asked ChatGPT "What are the best sustainable sneaker brands?": 1. VEJA, 2. Allbirds, 3. CARIUMA, 4. Thousand Fell - Asked ChatGPT "What's the best sustainable sneaker brand for everyday wear?": 1. Allbirds, 2. CARIUMA - Searched Google, AI Overview "eco friendly sneakers": 1. VEJA, 2. Nothing New, 3. Thousand Fell, 4. Allbirds - Searched Google, AI Overview "sustainable sneaker brands": 1. Allbirds, 2. Thousand Fell Not named in any answer: Rothy's and SAOLA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sustainable sneaker brands worldwide in September 2026? - Estimated monthly branded searches for SAOLA worldwide rose 19.5% over 12 measured months, from 2.6K to 3.1K in September 2026. - Estimated monthly branded searches for CARIUMA worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. ## Month by month | Month | CARIUMA estimated searches | CARIUMA Share of Search | CARIUMA rank | SAOLA estimated searches | SAOLA Share of Search | SAOLA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.7% | 4 | 2.6K | 0.29% | 6 | | Nov 2025 | 40.5K | 4% | 4 | 2.5K | 0.25% | 6 | | Dec 2025 | 33.1K | 3.5% | 4 | 1.7K | 0.18% | 6 | | Jan 2026 | 33.1K | 4.6% | 4 | 1.7K | 0.24% | 6 | | Feb 2026 | 27.1K | 4.1% | 4 | 1.7K | 0.26% | 6 | | Mar 2026 | 33.1K | 3.5% | 4 | 2.7K | 0.28% | 6 | | Apr 2026 | 33.1K | 1.4% | 4 | 3.8K | 0.16% | 6 | | May 2026 | 27.1K | 2.8% | 4 | 3.9K | 0.41% | 6 | | Jun 2026 | 22.2K | 2.8% | 4 | 3.8K | 0.48% | 6 | | Jul 2026 | 22.2K | 3.3% | 5 | 3.1K | 0.46% | 6 | | Aug 2026 | 22.2K | 3.2% | 5 | 3.8K | 0.55% | 6 | | Sep 2026 | 22.2K | 3.1% | 5 | 3.1K | 0.43% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using CARIUMA’s and SAOLA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CARIUMA**: Measured on the search term “cariuma”. - **SAOLA**: Measured on the search terms “saola footwear”, “saola shoes” and “saola sneakers”, summed into one figure. - [CARIUMA profile](/demand/global-en/brands/cariuma) - [SAOLA profile](/demand/global-en/brands/saola) - [All sustainable sneaker brands worldwide](/demand/global-en/categories/sustainable-sneaker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CARIUMA or SAOLA more popular in search? In September 2026, CARIUMA had more branded searches than SAOLA among sustainable sneaker brands worldwide. CARIUMA had about 22,200 branded searches, while SAOLA had 3,060. CARIUMA made up 3.1% of all sustainable sneaker brand searches we track, and SAOLA accounted for 0.43%. ## Cite this page Brandwave. "CARIUMA vs SAOLA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cariuma-vs-saola This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cariuma-vs-saola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.