---
title: "Carhartt WIP vs Supreme: Which is searched more?"
description: "Which is more popular in search, Carhartt WIP or Supreme? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-wip-vs-supreme"
publisher: "Brandwave"
---

# Carhartt WIP vs Supreme: Which is searched more?

Which is more popular in search, Carhartt WIP or Supreme? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt WIP and Supreme
- **Competitive set**: Streetwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt WIP Share of Search**: 40.2%
- **Supreme Share of Search**: 29.6%

## Which is more popular in search, Carhartt WIP or Supreme?

- In September 2026, Carhartt WIP had more branded searches than Supreme among streetwear brands worldwide. Carhartt WIP was estimated to have 3M branded searches compared to Supreme’s 2.2M, and held a 40.2% Share of Search versus Supreme’s 29.6%.
- The lead changed hands 4 times in the 12 months ending September 2026: Supreme took it in May 2026, Carhartt WIP took it in June 2026, Supreme took it in August 2026, Carhartt WIP took it in September 2026.
- Across the 12 months ending September 2026, Carhartt WIP’s estimated Share of Search among streetwear brands worldwide moved from 47% to 40.2%, and its estimated monthly branded searches moved from 4.5M to 3M.
- Across the 12 months ending September 2026, Supreme’s estimated Share of Search among streetwear brands worldwide moved from 23.6% to 29.6%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for streetwear brands worldwide in September 2026?

- In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 40.2% estimated Share of Search.
- In September 2026, Supreme lost estimated Share of Search among streetwear brands worldwide, from 34.6% to 29.6%.

## Month by month

| Month | Carhartt WIP estimated searches | Carhartt WIP Share of Search | Carhartt WIP rank | Supreme estimated searches | Supreme Share of Search | Supreme rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5M | 47% | 1 | 2.2M | 23.6% | 3 |
| Nov 2025 | 6.6M | 56% | 1 | 2.2M | 19.1% | 3 |
| Dec 2025 | 6.6M | 53.1% | 1 | 2.7M | 22.1% | 2 |
| Jan 2026 | 4.5M | 49.1% | 1 | 2.2M | 24.7% | 2 |
| Feb 2026 | 3M | 39.8% | 1 | 2.2M | 29.8% | 2 |
| Mar 2026 | 3M | 36.8% | 1 | 2.7M | 33.8% | 2 |
| Apr 2026 | 2.5M | 35% | 1 | 2.2M | 31.5% | 2 |
| May 2026 | 2.1M | 30.4% | 2 | 2.2M | 32.8% | 1 |
| Jun 2026 | 2M | 32.5% | 1 | 1.8M | 29.3% | 3 |
| Jul 2026 | 2.1M | 33.5% | 1 | 1.8M | 29.6% | 3 |
| Aug 2026 | 2.5M | 31.4% | 2 | 2.7M | 34.6% | 1 |
| Sep 2026 | 3M | 40.2% | 1 | 2.2M | 29.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt WIP’s and Supreme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt WIP**: Measured on the search terms “carhartt” and “carharttwip”, summed into one figure.
- **Supreme**: Measured on the search term “supreme”.

- [Carhartt WIP profile](/demand/global-en/brands/carhartt-wip)
- [Supreme profile](/demand/global-en/brands/supreme)
- [All streetwear brands worldwide](/demand/global-en/categories/streetwear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt WIP or Supreme?

In September 2026, Carhartt WIP had more branded searches than Supreme among streetwear brands worldwide. Carhartt WIP was estimated to have 3M branded searches compared to Supreme’s 2.2M, and held a 40.2% Share of Search versus Supreme’s 29.6%.

## Cite this page

Brandwave. "Carhartt WIP vs Supreme: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-wip-vs-supreme

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-wip-vs-supreme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.