---
title: "Carhartt vs Timberland: Which is searched more?"
description: "Which is more popular in search, Carhartt or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-timberland"
publisher: "Brandwave"
---

# Carhartt vs Timberland: Which is searched more?

Which is more popular in search, Carhartt or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Steel toe boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Timberland
- **Competitive set**: Steel toe boot brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 8.9%
- **Timberland Share of Search**: 37.6%

## Which is more popular in search, Carhartt or Timberland?

- In September 2026, Timberland had more branded searches than Carhartt among steel toe boot brands worldwide. Timberland was estimated to have 2.2M branded searches compared to Carhartt’s 533K, and held a 37.6% Share of Search versus Carhartt’s 8.9%.
- Timberland was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among steel toe boot brands worldwide moved from 10.4% to 8.9%, and its estimated monthly branded searches moved from 923K to 533K.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among steel toe boot brands worldwide moved from 37.9% to 37.6%, and its estimated monthly branded searches moved from 3.4M to 2.2M.

## How did search popularity change for steel toe boot brands worldwide in September 2026?

- In September 2026, Carhartt gained estimated Share of Search among steel toe boot brands worldwide, from 6.3% to 8.9%.
- In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 41.8% to 37.6%.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Timberland estimated searches | Timberland Share of Search | Timberland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 923K | 10.4% | 4 | 3.4M | 37.9% | 1 |
| Nov 2025 | 1.6M | 13.6% | 3 | 5M | 41.7% | 1 |
| Dec 2025 | 1.6M | 14.8% | 3 | 4.1M | 36.8% | 1 |
| Jan 2026 | 936K | 10.2% | 4 | 3.4M | 36.4% | 1 |
| Feb 2026 | 547K | 9.4% | 5 | 2.2M | 38.6% | 1 |
| Mar 2026 | 410K | 6% | 5 | 1.8M | 26.9% | 2 |
| Apr 2026 | 296K | 5.7% | 5 | 1.8M | 35.3% | 1 |
| May 2026 | 256K | 5.6% | 5 | 1.8M | 39.8% | 1 |
| Jun 2026 | 278K | 6.9% | 5 | 1.5M | 37% | 1 |
| Jul 2026 | 280K | 6.2% | 5 | 1.8M | 40.8% | 1 |
| Aug 2026 | 340K | 6.3% | 5 | 2.2M | 41.8% | 1 |
| Sep 2026 | 533K | 8.9% | 5 | 2.2M | 37.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search terms “carhartt bag”, “carhartt belt”, “carhartt boiler suit”, “carhartt car seat cover”, “carhartt cargo pants”, “carhartt cargo shorts”, “carhartt hoody”, “carhartt jacket”, “carhartt lunch cooler”, “carhartt steel toe boot”, “carhartt work pants”, “carhartt work shirts” and “carhartt work shorts”, summed into one figure.
- **Timberland**: Measured on the search term “timberland”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Timberland profile](/demand/global-en/brands/timberland)
- [All steel toe boot brands worldwide](/demand/global-en/categories/steel-toe-boot-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Timberland?

In September 2026, Timberland had more branded searches than Carhartt among steel toe boot brands worldwide. Timberland was estimated to have 2.2M branded searches compared to Carhartt’s 533K, and held a 37.6% Share of Search versus Carhartt’s 8.9%.

## Cite this page

Brandwave. "Carhartt vs Timberland: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-timberland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.