--- title: "Carhartt vs Timberland PRO: Which is searched more?" description: "Is Carhartt or Timberland PRO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-timberland-pro" publisher: "Brandwave" --- # Carhartt vs Timberland PRO: Which is searched more? Is Carhartt or Timberland PRO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Work boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and Timberland PRO - **Competitive set**: Work boot brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 2.8% - **Timberland PRO Share of Search**: 19.2% ## Is Carhartt or Timberland PRO more popular in search? - In September 2026, Timberland PRO had more branded searches than Carhartt among work boot brands worldwide. Timberland PRO had about 100,000 branded searches, while Carhartt had 14,400. Timberland PRO made up 19.2% of all work boot brand searches we track, and Carhartt accounted for 2.8%. - Timberland PRO was ahead of Carhartt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among work boot brands worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 19.4K to 14.4K. - Across the 12 months ending September 2026, Timberland PRO’s share of searches among work boot brands worldwide moved from 15.1% to 19.2%, and its estimated monthly branded searches moved from 102K to 100K. ## Top work boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Timberland PRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Wing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | KEEN Utility | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thorogood | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Timberland PRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Wolverine | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Danner | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ariat | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Georgia Boot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Steel Blue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oliver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about work boot brands - Asked ChatGPT "Which work boot brand should I buy?": 1. Red Wing, 2. Thorogood, 3. KEEN Utility, 4. Timberland PRO - Asked ChatGPT "What are the best work boot brands?": 1. Thorogood, 2. Red Wing, 3. KEEN Utility, 4. Danner, 5. Timberland PRO, 6. Wolverine, 7. Ariat - Asked ChatGPT "What's the best work boot brand for all day comfort?": 1. KEEN Utility, 2. Red Wing, 3. Timberland PRO - Searched Google, AI Overview "best work boots": 1. Thorogood, 2. Red Wing, 3. KEEN Utility - Searched Google, AI Overview "comfortable work boots": 1. Red Wing, 2. KEEN Utility, 3. Wolverine, 4. Thorogood Not named in any answer: Georgia Boot, Caterpillar, Dr. Martens, Blundstone, Carhartt, Steel Blue and Oliver. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for work boot brands worldwide in September 2026? - In September 2026, Thorogood overtook Timberland PRO to become the leader among work boot brands worldwide, with 21.1% of the searches. - In September 2026, Timberland PRO lost share of searches among work boot brands worldwide, from 21.7% to 19.2%. - Estimated monthly branded searches for Carhartt worldwide fell 25.8% over 12 measured months, from 19.4K to 14.4K in September 2026. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Timberland PRO estimated searches | Timberland PRO Share of Search | Timberland PRO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.4K | 2.9% | 10 | 102K | 15.1% | 3 | | Nov 2025 | 22.6K | 2.9% | 10 | 132K | 16.9% | 2 | | Dec 2025 | 27.8K | 3.5% | 9 | 188K | 23.8% | 1 | | Jan 2026 | 19.4K | 2.4% | 10 | 256K | 31.7% | 1 | | Feb 2026 | 14.4K | 2.3% | 11 | 131K | 21.3% | 2 | | Mar 2026 | 14.4K | 2.5% | 11 | 139K | 24.3% | 1 | | Apr 2026 | 13.3K | 2.4% | 10 | 115K | 20.9% | 1 | | May 2026 | 11.8K | 2.3% | 11 | 88.4K | 16.9% | 2 | | Jun 2026 | 11.8K | 2.3% | 11 | 96.6K | 19.2% | 2 | | Jul 2026 | 11.8K | 2.3% | 11 | 101K | 19.7% | 1 | | Aug 2026 | 14.1K | 2.5% | 11 | 123K | 21.7% | 1 | | Sep 2026 | 14.4K | 2.8% | 11 | 100K | 19.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and Timberland PRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search terms “carhartt safety boots”, “carhartt steel toe boots” and “carhartt work boots”, summed into one figure. - **Timberland PRO**: Measured on the search terms “timberland pro”, “timberland pro safety boots”, “timberland pro steel toe boots” and “timberland pro work boots”, summed into one figure. - [Carhartt profile](/demand/global-en/brands/carhartt) - [Timberland PRO profile](/demand/global-en/brands/timberland-pro) - [All work boot brands worldwide](/demand/global-en/categories/work-boot-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or Timberland PRO more popular in search? In September 2026, Timberland PRO had more branded searches than Carhartt among work boot brands worldwide. Timberland PRO had about 100,000 branded searches, while Carhartt had 14,400. Timberland PRO made up 19.2% of all work boot brand searches we track, and Carhartt accounted for 2.8%. ## Cite this page Brandwave. "Carhartt vs Timberland PRO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-timberland-pro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-timberland-pro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.