--- title: "Carhartt vs RTIC: Which is searched more?" description: "Is Carhartt or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-rtic" publisher: "Brandwave" --- # Carhartt vs RTIC: Which is searched more? Is Carhartt or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and RTIC - **Competitive set**: Backpack cooler brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 0.06% - **RTIC Share of Search**: 15.4% ## Is Carhartt or RTIC more popular in search? - In September 2026, RTIC had more branded searches than Carhartt among backpack cooler brands worldwide. RTIC had about 220,000 branded searches, while Carhartt had 880. RTIC made up 15.4% of all backpack cooler brand searches we track, and Carhartt accounted for 0.06%. - RTIC was ahead of Carhartt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among backpack cooler brands worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, RTIC’s share of searches among backpack cooler brands worldwide moved from 12.3% to 15.4%, and its estimated monthly branded searches moved from 201K to 220K. ## Top backpack cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RTIC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hydro Flask | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | RTIC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Igloo | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coleman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corkcicle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pelican | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backpack cooler brands - Asked ChatGPT "Which backpack cooler brand should I buy?": 1. YETI, 2. RTIC, 3. Hydro Flask - Asked ChatGPT "What are the best backpack cooler brands?": 1. YETI, 2. Hydro Flask, 3. RTIC - Asked ChatGPT "What's the best backpack cooler brand for day trips?": 1. Hydro Flask, 2. YETI, 3. RTIC, 4. Igloo - Searched Google, AI Overview "best backpack cooler": 1. YETI, 2. Hydro Flask - Searched Google, AI Overview "insulated backpack cooler": named none of the brands we track Not named in any answer: Columbia, Coleman, Corkcicle, Pelican and Carhartt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for backpack cooler brands worldwide in September 2026? - In September 2026, Columbia overtook RTIC and Coleman to rank 2nd among backpack cooler brands worldwide, with 17.2% of the searches. - In September 2026, RTIC lost share of searches among backpack cooler brands worldwide, from 16.7% to 15.4%. - Estimated monthly branded searches for Carhartt worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | RTIC estimated searches | RTIC Share of Search | RTIC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.04% | 9 | 201K | 12.3% | 4 | | Nov 2025 | 1K | 0.04% | 9 | 275K | 12.3% | 3 | | Dec 2025 | 1.3K | 0.06% | 9 | 275K | 12.6% | 3 | | Jan 2026 | 880 | 0.05% | 9 | 148K | 9.2% | 4 | | Feb 2026 | 880 | 0.07% | 9 | 148K | 11.5% | 4 | | Mar 2026 | 880 | 0.06% | 9 | 201K | 14.7% | 4 | | Apr 2026 | 880 | 0.06% | 9 | 226K | 15.1% | 3 | | May 2026 | 880 | 0.05% | 9 | 336K | 20.9% | 2 | | Jun 2026 | 1K | 0.06% | 9 | 411K | 24.2% | 2 | | Jul 2026 | 1K | 0.06% | 9 | 366K | 20.8% | 2 | | Aug 2026 | 1K | 0.06% | 9 | 300K | 16.7% | 2 | | Sep 2026 | 880 | 0.06% | 9 | 220K | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search term “carhartt backpack cooler”. - **RTIC**: Measured on the search terms “rtic” and “rtic cooler”, summed into one figure. - [Carhartt profile](/demand/global-en/brands/carhartt) - [RTIC profile](/demand/global-en/brands/rtic) - [All backpack cooler brands worldwide](/demand/global-en/categories/backpack-cooler-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or RTIC more popular in search? In September 2026, RTIC had more branded searches than Carhartt among backpack cooler brands worldwide. RTIC had about 220,000 branded searches, while Carhartt had 880. RTIC made up 15.4% of all backpack cooler brand searches we track, and Carhartt accounted for 0.06%. ## Cite this page Brandwave. "Carhartt vs RTIC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-rtic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-rtic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.