--- title: "Carhartt vs Reigning Champ: Which is searched more?" description: "Is Carhartt or Reigning Champ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-reigning-champ" publisher: "Brandwave" --- # Carhartt vs Reigning Champ: Which is searched more? Is Carhartt or Reigning Champ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and Reigning Champ - **Competitive set**: Hoodies - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: <0.01% - **Reigning Champ Share of Search**: 0.36% ## Is Carhartt or Reigning Champ more popular in search? - In September 2026, Reigning Champ had more branded searches than Carhartt among hoodies worldwide. Reigning Champ had about 74,000 branded searches, while Carhartt had 110. Reigning Champ made up 0.36% of all hoody searches we track, and Carhartt accounted for <0.01%. - Reigning Champ was ahead of Carhartt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among hoodies worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, Reigning Champ’s share of searches among hoodies worldwide moved from 0.27% to 0.36%, and its estimated monthly branded searches held steady at 74K. ## Top hoodies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carhartt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reigning Champ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt was listed before Reigning Champ in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Champion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Reigning Champ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hanes | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Patagonia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gildan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hoodies - Asked ChatGPT "Which hoodie brand should I buy?": 1. Champion, 2. Uniqlo, 3. Carhartt - Asked ChatGPT "What are the best hoodie brands?": 1. Reigning Champ, 2. Champion, 3. Carhartt, 4. Uniqlo, 5. Hanes - Asked ChatGPT "What's the best hoodie brand for everyday wear?": 1. Champion, 2. Uniqlo, 3. Carhartt, 4. Reigning Champ - Searched Google, AI Overview "oversized hoodie": 1. Uniqlo - Searched Google, AI Overview "hoodie brands": 1. Hanes, 2. Champion, 3. Carhartt, 4. The North Face, 5. Patagonia Not named in any answer: Gildan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hoodies worldwide in September 2026? - Estimated monthly branded searches for Carhartt worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Reigning Champ estimated searches | Reigning Champ Share of Search | Reigning Champ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | <0.01% | 8 | 74K | 0.27% | 5 | | Nov 2025 | 210 | <0.01% | 8 | 110K | 0.3% | 5 | | Dec 2025 | 210 | <0.01% | 8 | 110K | 0.37% | 5 | | Jan 2026 | 140 | <0.01% | 8 | 74K | 0.26% | 5 | | Feb 2026 | 110 | <0.01% | 8 | 49.5K | 0.25% | 5 | | Mar 2026 | 70 | <0.01% | 8 | 60.5K | 0.29% | 5 | | Apr 2026 | 70 | <0.01% | 8 | 60.5K | 0.31% | 5 | | May 2026 | 50 | <0.01% | 8 | 60.5K | 0.3% | 5 | | Jun 2026 | 40 | <0.01% | 8 | 60.5K | 0.36% | 5 | | Jul 2026 | 30 | <0.01% | 8 | 60.5K | 0.35% | 5 | | Aug 2026 | 70 | <0.01% | 8 | 60.5K | 0.3% | 5 | | Sep 2026 | 110 | <0.01% | 8 | 74K | 0.36% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and Reigning Champ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search term “carhartt hoody”. - **Reigning Champ**: Measured on the search term “reigning champ”. - [Carhartt profile](/demand/global-en/brands/carhartt) - [Reigning Champ profile](/demand/global-en/brands/reigning-champ) - [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or Reigning Champ more popular in search? In September 2026, Reigning Champ had more branded searches than Carhartt among hoodies worldwide. Reigning Champ had about 74,000 branded searches, while Carhartt had 110. Reigning Champ made up 0.36% of all hoody searches we track, and Carhartt accounted for <0.01%. ## Cite this page Brandwave. "Carhartt vs Reigning Champ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-reigning-champ This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-reigning-champ. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.