---
title: "Carhartt vs Patagonia: Which is more popular by branded search?"
description: "Which is more popular in search, Carhartt or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-patagonia"
publisher: "Brandwave"
---

# Carhartt vs Patagonia: Which is more popular by branded search?

Which is more popular in search, Carhartt or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Patagonia
- **Competitive set**: Hoodies
- **Market**: Global
- **Month measured**: Aug 2026
- **Carhartt Share of Search**: 1.3%
- **Patagonia Share of Search**: 14.9%

## Which is more popular in search, Carhartt or Patagonia?

- In August 2026, Patagonia had more branded searches than Carhartt among hoodies worldwide. Patagonia was estimated to have 2.7M branded searches compared to Carhartt’s 246K, and held a 14.9% Share of Search versus Carhartt’s 1.3%.
- Patagonia was ahead of Carhartt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide moved from 3.3% to 1.3%, and its estimated monthly branded searches moved from 823K to 246K.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among hoodies worldwide moved from 16.4% to 14.9%, and its estimated monthly branded searches moved from 4.1M to 2.7M.

## How did search popularity change for hoodies worldwide in August 2026?

- In August 2026, Patagonia lost estimated Share of Search among hoodies worldwide, from 17.3% to 14.9%.
- Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 3.3% | 4 | 4.1M | 16.4% | 2 |
| Nov 2025 | 1.5M | 4.7% | 4 | 5M | 15.7% | 2 |
| Dec 2025 | 1.5M | 5.7% | 4 | 4.1M | 15.6% | 2 |
| Jan 2026 | 823K | 3.2% | 4 | 4.1M | 16% | 2 |
| Feb 2026 | 450K | 2.5% | 4 | 3.4M | 19% | 2 |
| Mar 2026 | 301K | 1.5% | 4 | 3.4M | 17.2% | 2 |
| Apr 2026 | 201K | 1.1% | 4 | 2.7M | 15.2% | 2 |
| May 2026 | 165K | 0.9% | 4 | 2.7M | 14.9% | 2 |
| Jun 2026 | 165K | 1.1% | 4 | 2.7M | 17.6% | 2 |
| Jul 2026 | 165K | 1% | 4 | 2.7M | 17.3% | 2 |
| Aug 2026 | 246K | 1.3% | 4 | 2.7M | 14.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt jacket”.
- **Patagonia**: Measured on the search term “patagonia”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Patagonia profile](/demand/global-en/brands/patagonia)
- [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Patagonia?

In August 2026, Patagonia had more branded searches than Carhartt among hoodies worldwide. Patagonia was estimated to have 2.7M branded searches compared to Carhartt’s 246K, and held a 14.9% Share of Search versus Carhartt’s 1.3%.

## Cite this page

Brandwave. "Carhartt vs Patagonia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-patagonia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.