--- title: "Carhartt vs PackIt: Which is searched more?" description: "Is Carhartt or PackIt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-packit" publisher: "Brandwave" --- # Carhartt vs PackIt: Which is searched more? Is Carhartt or PackIt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and PackIt - **Competitive set**: Lunch bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 0.07% - **PackIt Share of Search**: 1.8% ## Is Carhartt or PackIt more popular in search? - In September 2026, PackIt had more branded searches than Carhartt among lunch bag brands worldwide. PackIt had about 18,400 branded searches, while Carhartt had 720. PackIt made up 1.8% of all lunch bag brand searches we track, and Carhartt accounted for 0.07%. - The lead changed hands 2 times in the 12 months ending September 2026: Carhartt took it in July 2026, PackIt took it in August 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among lunch bag brands worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, PackIt’s share of searches among lunch bag brands worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 17.2K to 18.4K. ## Top lunch bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carhartt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PackIt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt was listed before PackIt in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carhartt | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Hydro Flask | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Bentgo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | PackIt | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | YETI | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lifewit | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | JanSport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herschel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lunch bag brands - Asked ChatGPT "Which lunch bag brand should I buy?": 1. Bentgo, 2. Carhartt, 3. PackIt, 4. YETI, 5. Lifewit - Asked ChatGPT "What are the best lunch bag brands?": 1. PackIt, 2. Hydro Flask, 3. YETI, 4. Bentgo - Asked ChatGPT "What's the best lunch bag brand for everyday lunches?": 1. Hydro Flask, 2. Carhartt, 3. PackIt, 4. Lifewit - Searched Google, AI Overview "best lunch bag": 1. Bentgo, 2. Carhartt, 3. Hydro Flask, 4. Lifewit - Searched Google, AI Overview "insulated lunch bag": 1. YETI Not named in any answer: JanSport and Herschel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lunch bag brands worldwide in September 2026? - Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | PackIt estimated searches | PackIt Share of Search | PackIt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.09% | 8 | 17.2K | 1.7% | 6 | | Nov 2025 | 880 | 0.07% | 8 | 17.2K | 1.5% | 6 | | Dec 2025 | 1.3K | 0.11% | 8 | 18.4K | 1.5% | 6 | | Jan 2026 | 590 | 0.05% | 8 | 17.7K | 1.6% | 6 | | Feb 2026 | 3.6K | 0.37% | 7 | 15.7K | 1.6% | 6 | | Mar 2026 | 880 | 0.09% | 8 | 18.4K | 2% | 6 | | Apr 2026 | 720 | 0.08% | 8 | 17.2K | 2% | 6 | | May 2026 | 720 | 0.08% | 8 | 17.2K | 1.9% | 6 | | Jun 2026 | 18.1K | 1.8% | 7 | 19.2K | 1.9% | 6 | | Jul 2026 | 33.1K | 2.2% | 6 | 23.5K | 1.5% | 7 | | Aug 2026 | 880 | 0.05% | 8 | 26.2K | 1.4% | 6 | | Sep 2026 | 720 | 0.07% | 8 | 18.4K | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and PackIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search term “carhartt lunch cooler”. - **PackIt**: Measured on the search terms “packit” and “packit lunch bag”, summed into one figure. - [Carhartt profile](/demand/global-en/brands/carhartt) - [PackIt profile](/demand/global-en/brands/packit) - [All lunch bag brands worldwide](/demand/global-en/categories/lunch-bag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or PackIt more popular in search? In September 2026, PackIt had more branded searches than Carhartt among lunch bag brands worldwide. PackIt had about 18,400 branded searches, while Carhartt had 720. PackIt made up 1.8% of all lunch bag brand searches we track, and Carhartt accounted for 0.07%. ## Cite this page Brandwave. "Carhartt vs PackIt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-packit This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-packit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.