---
title: "Carhartt vs Levi's: Which is searched more?"
description: "Which is more popular in search, Carhartt or Levi's? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-levis"
publisher: "Brandwave"
---

# Carhartt vs Levi's: Which is searched more?

Which is more popular in search, Carhartt or Levi's? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Levi's
- **Competitive set**: Cargo pants brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 1.9%
- **Levi's Share of Search**: 85.2%

## Which is more popular in search, Carhartt or Levi's?

- In September 2026, Levi's had more branded searches than Carhartt among cargo pants brands worldwide. Levi's was estimated to have 823K branded searches compared to Carhartt’s 18.1K, and held an 85.2% Share of Search versus Carhartt’s 1.9%.
- Levi's was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo pants brands worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Levi's’ estimated Share of Search among cargo pants brands worldwide moved from 82.5% to 85.2%, and its estimated monthly branded searches moved from 1M to 823K.

## How did search popularity change for cargo pants brands worldwide in September 2026?

- Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Levi's worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Levi's estimated searches | Levi's Share of Search | Levi's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.2% | 4 | 1M | 82.5% | 1 |
| Nov 2025 | 27.1K | 1.9% | 3 | 1.2M | 85.5% | 1 |
| Dec 2025 | 27.1K | 2.3% | 3 | 1M | 84.1% | 1 |
| Jan 2026 | 22.2K | 1.8% | 4 | 1M | 82.9% | 1 |
| Feb 2026 | 18.1K | 1.7% | 4 | 823K | 79% | 1 |
| Mar 2026 | 18.1K | 1.5% | 4 | 1M | 80.4% | 1 |
| Apr 2026 | 18.1K | 1.7% | 4 | 823K | 79.4% | 1 |
| May 2026 | 18.1K | 1.8% | 4 | 823K | 82% | 1 |
| Jun 2026 | 18.1K | 1.8% | 4 | 823K | 83% | 1 |
| Jul 2026 | 14.8K | 1.5% | 4 | 823K | 85% | 1 |
| Aug 2026 | 18.1K | 1.9% | 3 | 823K | 85.2% | 1 |
| Sep 2026 | 18.1K | 1.9% | 3 | 823K | 85.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt cargo pants”.
- **Levi's**: Measured on the search term “levi's”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Levi's profile](/demand/global-en/brands/levis)
- [All cargo pants brands worldwide](/demand/global-en/categories/cargo-pants-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Levi's?

In September 2026, Levi's had more branded searches than Carhartt among cargo pants brands worldwide. Levi's was estimated to have 823K branded searches compared to Carhartt’s 18.1K, and held an 85.2% Share of Search versus Carhartt’s 1.9%.

## Cite this page

Brandwave. "Carhartt vs Levi's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-levis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-levis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.