---
title: "Carhartt vs Lee: Which is searched more?"
description: "Which is more popular in search, Carhartt or Lee? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-lee-jeans"
publisher: "Brandwave"
---

# Carhartt vs Lee: Which is searched more?

Which is more popular in search, Carhartt or Lee? Compare estimated monthly branded-search demand and Share of Search inside the Cargo pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Lee
- **Competitive set**: Cargo pants brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 1.9%
- **Lee Share of Search**: 11.4%

## Which is more popular in search, Carhartt or Lee?

- In September 2026, Lee had more branded searches than Carhartt among cargo pants brands worldwide. Lee was estimated to have 110K branded searches compared to Carhartt’s 18.1K, and held an 11.4% Share of Search versus Carhartt’s 1.9%.
- Lee was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo pants brands worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo pants brands worldwide moved from 11.1% to 11.4%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for cargo pants brands worldwide in September 2026?

- Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Lee estimated searches | Lee Share of Search | Lee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.2% | 4 | 135K | 11.1% | 2 |
| Nov 2025 | 27.1K | 1.9% | 3 | 165K | 11.6% | 2 |
| Dec 2025 | 27.1K | 2.3% | 3 | 135K | 11.4% | 2 |
| Jan 2026 | 22.2K | 1.8% | 4 | 135K | 11.2% | 2 |
| Feb 2026 | 18.1K | 1.7% | 4 | 110K | 10.6% | 2 |
| Mar 2026 | 18.1K | 1.5% | 4 | 135K | 10.9% | 2 |
| Apr 2026 | 18.1K | 1.7% | 4 | 135K | 13% | 2 |
| May 2026 | 18.1K | 1.8% | 4 | 135K | 13.5% | 2 |
| Jun 2026 | 18.1K | 1.8% | 4 | 110K | 11.1% | 2 |
| Jul 2026 | 14.8K | 1.5% | 4 | 90.5K | 9.3% | 2 |
| Aug 2026 | 18.1K | 1.9% | 3 | 110K | 11.4% | 2 |
| Sep 2026 | 18.1K | 1.9% | 3 | 110K | 11.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt cargo pants”.
- **Lee**: Measured on the search term “lee jeans”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Lee profile](/demand/global-en/brands/lee-jeans)
- [All cargo pants brands worldwide](/demand/global-en/categories/cargo-pants-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Lee?

In September 2026, Lee had more branded searches than Carhartt among cargo pants brands worldwide. Lee was estimated to have 110K branded searches compared to Carhartt’s 18.1K, and held an 11.4% Share of Search versus Carhartt’s 1.9%.

## Cite this page

Brandwave. "Carhartt vs Lee: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-lee-jeans

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-lee-jeans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.