---
title: "Carhartt vs Hydro Flask: Which is searched more?"
description: "Which is more popular in search, Carhartt or Hydro Flask? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-hydro-flask"
publisher: "Brandwave"
---

# Carhartt vs Hydro Flask: Which is searched more?

Which is more popular in search, Carhartt or Hydro Flask? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Hydro Flask
- **Competitive set**: Backpack cooler brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 23.6%
- **Hydro Flask Share of Search**: 24.6%

## Which is more popular in search, Carhartt or Hydro Flask?

- In September 2026, Hydro Flask had more branded searches than Carhartt among backpack cooler brands worldwide. Hydro Flask was estimated to have 470K branded searches compared to Carhartt’s 450K, and held a 24.6% Share of Search versus Carhartt’s 23.6%.
- The lead changed hands once in the 12 months ending September 2026: Hydro Flask took it in February 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack cooler brands worldwide moved from 31.1% to 23.6%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide moved from 21.5% to 24.6%, and its estimated monthly branded searches moved from 569K to 470K.

## How did search popularity change for backpack cooler brands worldwide in September 2026?

- In September 2026, Carhartt overtook Igloo and Coleman to rank 2nd among backpack cooler brands worldwide, with 23.6% estimated Share of Search.
- In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 35.4% to 24.6%.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 31.1% | 1 | 569K | 21.5% | 2 |
| Nov 2025 | 1.5M | 38.8% | 1 | 697K | 18% | 3 |
| Dec 2025 | 1.5M | 39.3% | 1 | 701K | 18.4% | 2 |
| Jan 2026 | 823K | 29% | 1 | 573K | 20.2% | 2 |
| Feb 2026 | 450K | 23.4% | 2 | 466K | 24.3% | 1 |
| Mar 2026 | 301K | 17.2% | 3 | 467K | 26.7% | 1 |
| Apr 2026 | 201K | 12.1% | 5 | 470K | 28.3% | 1 |
| May 2026 | 165K | 10.2% | 5 | 469K | 28.9% | 1 |
| Jun 2026 | 165K | 10.2% | 5 | 469K | 29% | 1 |
| Jul 2026 | 165K | 9.6% | 5 | 571K | 33.2% | 1 |
| Aug 2026 | 246K | 12.5% | 4 | 696K | 35.4% | 1 |
| Sep 2026 | 450K | 23.6% | 2 | 470K | 24.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt jacket”.
- **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask bottle” and “hydro flask tumbler”, summed into one figure.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Hydro Flask profile](/demand/global-en/brands/hydro-flask)
- [All backpack cooler brands worldwide](/demand/global-en/categories/backpack-cooler-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Hydro Flask?

In September 2026, Hydro Flask had more branded searches than Carhartt among backpack cooler brands worldwide. Hydro Flask was estimated to have 470K branded searches compared to Carhartt’s 450K, and held a 24.6% Share of Search versus Carhartt’s 23.6%.

## Cite this page

Brandwave. "Carhartt vs Hydro Flask: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-hydro-flask

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-hydro-flask. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.