---
title: "Carhartt vs First Lite: Which is searched more?"
description: "Which is more popular in search, Carhartt or First Lite? Compare estimated monthly branded-search demand and Share of Search inside the Base layer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-first-lite"
publisher: "Brandwave"
---

# Carhartt vs First Lite: Which is searched more?

Which is more popular in search, Carhartt or First Lite? Compare estimated monthly branded-search demand and Share of Search inside the Base layer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and First Lite
- **Competitive set**: Base layer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 27%
- **First Lite Share of Search**: 5.4%

## Which is more popular in search, Carhartt or First Lite?

- In September 2026, Carhartt had more branded searches than First Lite among base layer brands worldwide. Carhartt was estimated to have 450K branded searches compared to First Lite’s 90.5K, and held a 27% Share of Search versus First Lite’s 5.4%.
- Carhartt was ahead of First Lite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among base layer brands worldwide moved from 36.4% to 27%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, First Lite’s estimated Share of Search among base layer brands worldwide moved from 6% to 5.4%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for base layer brands worldwide in September 2026?

- In September 2026, Burton overtook First Lite to rank 5th among base layer brands worldwide, with 5.8% estimated Share of Search.
- In September 2026, Carhartt gained estimated Share of Search among base layer brands worldwide, from 16.6% to 27%.
- In September 2026, First Lite lost estimated Share of Search among base layer brands worldwide, from 7.4% to 5.4%.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | First Lite estimated searches | First Lite Share of Search | First Lite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 36.4% | 1 | 135K | 6% | 5 |
| Nov 2025 | 1.5M | 39.2% | 1 | 201K | 5.3% | 5 |
| Dec 2025 | 1.5M | 39.9% | 1 | 110K | 2.9% | 6 |
| Jan 2026 | 823K | 32.5% | 1 | 60.5K | 2.4% | 6 |
| Feb 2026 | 450K | 25% | 2 | 49.5K | 2.8% | 6 |
| Mar 2026 | 301K | 20.2% | 2 | 40.5K | 2.7% | 6 |
| Apr 2026 | 201K | 15.1% | 3 | 40.5K | 3% | 6 |
| May 2026 | 165K | 12.9% | 3 | 49.5K | 3.9% | 5 |
| Jun 2026 | 165K | 13.4% | 3 | 40.5K | 3.3% | 6 |
| Jul 2026 | 165K | 14.7% | 3 | 49.5K | 4.4% | 6 |
| Aug 2026 | 246K | 16.6% | 2 | 110K | 7.4% | 5 |
| Sep 2026 | 450K | 27% | 2 | 90.5K | 5.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and First Lite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt jacket”.
- **First Lite**: Measured on the search term “first lite”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [First Lite profile](/demand/global-en/brands/first-lite)
- [All base layer brands worldwide](/demand/global-en/categories/base-layer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or First Lite?

In September 2026, Carhartt had more branded searches than First Lite among base layer brands worldwide. Carhartt was estimated to have 450K branded searches compared to First Lite’s 90.5K, and held a 27% Share of Search versus First Lite’s 5.4%.

## Cite this page

Brandwave. "Carhartt vs First Lite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-first-lite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-first-lite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.